Marketing Manager

We are looking for a Marketing Manager who is passionate about finding out how to engage
homeowners in retrofit, and making it happen.

We have an exciting and innovative energy efficiency service to launch in 2024, bringing together leading and proven service providers. Whatever a homeowner’s motivation in making their
homes more energy efficient, we want to be the solution.

Responsibilities

• Developing, adapting and reporting against a marketing plan to launch a new energy
  efficiency service for homeowners
• Management and ongoing development of the brand
• Communicating with senior management about existing and new marketing activities.
• Coordinating the delivery of the plan with staff and partners, including financial
  services, property services, local authorities and community organisations.
• Organising promotional events such as trade shows and ensuring the prompt delivery of
  materials and products
• Working with advertising departments or agencies to increase customer acquisition.
• Managing and creating appropriate content for a variety of campaigns across different
  channels, including online channels and grassroots organisations
• Evaluating and improving marketing campaigns with possible solutions to fit within
  budgetary constraints.
• Measuring marketing outcomes to increase the efficiency of marketing activities within the
  company.
• Defining information requirements from online activity, including marketing initiatives,
  website usage and other consumer behaviour
• Recruiting and training Marketing Assistants to assist with event coordination and sales.
• Write and edit press releases
• Attend industry events, conferences and trade shows around the UK.

Skills

• Demonstrable relevant experience on a national, regional or international level
• Excellent communication and decision-making skills
• The ability and willingness to work in the evenings or over weekends to deliver event-based
  marketing
• Proficiency with CRM
• Familiarity with social media development strategies and online content marketing
• An exceptional level of attention to detail and excellent organisational skills
• Skills to analyse and monitor trends in the market

If you believe you meet the criteria, then we would love to hear from you. If you believe you
would add value to our organisation but don’t meet all the criteria we have laid out in this
advert, then we would still love to hear from you – above all we try to recruit enthusiastic
and capable individuals. Please explain the value you would bring in your application.

Application process

We are looking to recruit as soon as possible: early applications are encouraged as we reserve
the right to take on a good candidate before that date should one apply.