Marketing Manager

Job title:

Marketing Manager

Company

North Star Coffee Roasters

Job description

Hey, so glad you found us! Allow us to introduce ourselves…We are North Star. A B Corp certified, impact-led coffee company with around 300 B2B partnerships nationwide, a thriving online community and 2 of our own retail sites here in Leeds. We were established in 2013 with a vision. To build a coffee industry that works for everyone. We structure all of our business activities around this aim – be that our wholesale offer (valuing long term partnerships with like minded businesses), how we utilise our coffee shops to demonstrate a quality and impact-led approach, or how we communicate our mission in our marketing and B2C offer.We are excited to be opening up a role for an experienced and capable Marketing Manager to lead our omnichannel marketing efforts, ensuring seamless, engaging customer experiences across digital, physical, and wholesale touchpoints. You’ll shape how our brand connects with customers, develop innovative campaigns, and drive our next phase of growth. You will lead the marketing for North Star, developing and managing campaigns that achieve our marketing goals and revenue targets.If you’re a strategic thinker with a creative edge, a love for storytelling, and a deep understanding of customer engagement, e-commerce, and digital marketing, we’d love to hear from you.Who You AreWe’re looking for a passionate and purpose-driven marketer who:✔ Shares our passion for impact, ethics, and sustainability in business.✔ Inspires creativity and drives innovation across the team.✔ Loves learning and sharing ideas.✔ Understand how marketing drives e-commerce sales.✔ Is both strategic and hands-on, happy to execute campaigns and track performance.✔ Understands the importance of branding in a competitive market.✔ Has experience working in a marketing department for similar size independent or ethically led business, ideally in a similar role.✔ A self-starter who is ready to step into a marketing manager role and help us achieve our plans and manage the team.Key ResponsibilitiesCampaign Planning & Execution:

• Plan, manage, deliver, and evaluate multi-pronged marketing and communication campaigns. You’ll work within our established marketing strategy, brand guidelines, and tone of voice to create impactful campaigns that resonate with our target audience.
• Manage marketing budgets, track performance metrics, and develop detailed project and campaign plans. This role requires coordinating with multiple departments (B2B, Coffee Shop, Coffee Kiosk, Coffee Hub) to ensure successful campaign execution.

Content Creation & Brand Storytelling:

• Oversee and actively participate in content creation across various campaign touchpoints, including digital marketing, email marketing, social media, in-store promotions, website content and printed materials. This requires a mixed skill set of copywriting, photography and overseeing graphic design aka content creation.
• Create and manage social media content, ensuring a consistent brand voice across all platforms. Lead the content calendar for three social media accounts (Roastery, Kiosk, Coffee Shop) and build relationships with customers and brands on those platforms.

Follow our social media strategy by ….

• Collaborating with external creatives and internal team members, including graphic

designers, photographers, and content creators to bring campaigns to life across all channels.E-commerce

• You will be responsible for managing our e-commerce manager. Collaborating to oversee website updates and improve performance and customer experience to drive growth.
• Assist our e-commerce site manager in developing engaging, personalised email campaigns and flows using Shopify and Klaviyo that are in line with our marketing strategy goals.

Marketing Performance & Data Analysis:

• Regularly analyse and report on marketing data and key performance metrics to assess campaign success. Use insights to refine campaigns and improve engagement.
• Manage and monitor marketing budgets, ensuring resources are allocated effectively for maximum impact.

Industry Research & Innovation:

• Stay curious—research industry trends, analyse competitors, and keep up to date with the latest developments in marketing, hospitality, and specialty coffee.
• Identify PR opportunities and collaborations to drive innovation and expand North Star’s reach.
• Explore and implement new technologies and trends.

RequirementsKey Skills & Experience

• Marketing Campaigns & Planning – experience in developing and managing marketing campaigns, writing marketing strategies and scoping actionable marketing plans. Using project management software such as Asana, Google Drive, and Slack.

• Content Creation & Social Media – skilled in managing multi-channel content strategies. Experience with Meta Suite and other social media scheduling tools.

• Email Marketing & CRM – Experience with Klaviyo, Shopify, and customer data-driven marketing and flows. The ability to write and deliver an email marketing content schedule.

• Graphic Design & Creative Direction – ability to oversee and collaborate with designers but also create content and edit templates.

• Copywriting & Storytelling – strong written communication skills for web, email, and social. The ability to write content that highlights our sustainability and ethics efforts and also the ability to tell the stories of our product and coffee producers.

• Photography/Videography – the ability to create engaging visuals is a bonus.

• Project & Team Management – experience working with and managing suppliers and creatives, managing deadlines, and delivering projects. Some experience of managing a small team would be an advantage.

BenefitsWhat we can offer…

• Salary from £37k
• Permanent, full time contract
• Private healthcare package
• Enhanced maternity/paternity leave
• Free coffee to drink (& 1x250g bag per week)
• 20% discount in our coffee shops
• ‘Stay Curious’ fund of £150/year to help advance a hobby or interest
• The chance to genuinely have a positive impact on the lives of others

Expected salary

£37000 – 39000 per year

Location

Leeds

Job date

Wed, 09 Apr 2025 22:54:16 GMT

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