Marketing Manager, Cornerstone

Job title:

Marketing Manager, Cornerstone

Company

Penguin Books

Job description

An exciting opportunity has arisen to join the award-winning, dynamic and collaborative marketing team within Cornerstone, Penguin Random House. We are looking for a creative, confident marketer with experience working in a fast-paced marketing team. This role will work across the list, with a focus on titles publishing on our Hutchinson Heinemann imprint, as well as on some of our biggest author brands.About CornerstoneCornerstone is a division within the iconic publisher Penguin Random House, our home. In turn, Cornerstone is home to six imprints: Century, Del Rey, Inklore, Hutchinson Heinemann, #Merky Books, and Cornerstone Press, each with its own specific focus and remit. Every Cornerstone book also goes on to become a Penguin paperback.Within publishing, Cornerstone has an enviable track record of bestsellers, prize winners and culture-shaping books, working with many of the world’s most interesting voices, often throughout their entire career. Our books span genres, categories and marketplaces globally.The roleThis role will create awareness of and engagement for Cornerstone books and authors in order to drive sales and build profiles. Working across new titles as well as catalogue books, including those with high level business priority, this role also includes brand management responsibilities for key authors.The candidate will work collaboratively with colleagues in other departments and display excellent communication skills. You’ll react to sales data and opportunities in the market, communicate campaign performance whilst honing and adapting live campaigns to maximise sales. You’ll be highly organised, simultaneously working across multiple campaigns and delivering them on time and to budget.Key responsibilities:Briefing your list of talented designers and writing excellent copy to ensure you produce best-in-class, attention-grabbing campaign creative and consumer messaging across all your assets and marketing material.Closely working with our media agency to build well-targeted campaigns. You’ll need a strong awareness of digital advertising platforms, experience working effectively with freelancers, the ability to analyse campaign performance and share insights to inform both individual campaigns and team best practise.Devising year-round brand strategy for key Cornerstone authors, commissioning audience insight and translating data into actionable strategy, identifying opportunities to grow brand awareness, hands-on channel management and excellent communication of plans and results to authors and agents.Being commercially minded, curious and inclusive in your approach. Bringing diversity of thought and innovation into the marketing team by looking outside the business for ideas and inspiration to share with the team and improve our work.Bringing together your experience with audience insight to provide feedback on acquisitions and leading on the creation of pitch documents for prospective authors.Devising the strategy for our Hutchinson Heinemann social channels – delivering follower and engagement growth. You’ll be responsible for creating content, and making sure all books on the HH list have a chance to shine.What you’ll bring:Track record of producing standout marketing campaigns across arts, culture, entertainment or the media industry.*Enthusiasm for working on literary fiction titles.*Excellent knowledge of new media, audience trends and online communities.*Highly organised with excellent time management in order to juggle concurrent campaigns.*Great communication skills to be able to pitch ideas, report back to stakeholders and produce materials both internally and externally.*Application instructionsPlease apply with your CV and cover letter outlining why you are the right candidate for the role by 11:59pm on Monday 18th November. As part of your cover letter please tell us about a literary fiction campaign that you have admired for its effectiveness or creativity.Salary£31,500 – £37,000 dependent on how your skills and experience align to the role, plus bonus and benefits.What you can expect from usOur people are the heart of our business, and we work hard to support a culture of responsibility and recognition.Our benefits include:Financial – discounted shopping, season ticket loan, rental deposit loanWellbeing – healthcare cash plan, employee assistance, gym loanLifestyle – taste card, tech scheme, free and discounted booksFor our full benefits list please visit:Hybrid workingWhile our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. This is a hybrid role, working three days a week in our London Office at Embassy Gardens.About PenguinWe’re the UK’s largest publisher; made up of some 2,000 people and publishing over 1,500 books each year. Our doors are open to all kinds of talent. In a constantly evolving industry, we work hard to stretch the definition of the word publisher. Here, you’ll work with a breadth of talent who all play their part to make each of our books a success. Together, we make books for everyone because a book can change anyone.The recruitment processYou can read about our recruitment process atAs a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. The essential criteria for this role are marked with an asterisk* as part of the ‘What you’ll bring’ section. There may be times when the volume of applications means we cannot take all eligible candidates to interview.We encourage you to tell us about any reasonable adjustments you may need by emailing . Remember, you only need to share what you are comfortable to for us to support your request.Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.Company: Penguin Books LimitedCountry: United KingdomState/Region: LondonCity: LondonPostal Code: SW11 7BWJob ID: 275288

Expected salary

£31500 – 37000 per year

Location

London

Job date

Sat, 09 Nov 2024 23:21:04 GMT

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