Marketing Manager (Recruitment)

Job title:

Marketing Manager (Recruitment)

Company

London Early Years Foundation

Job description

Marketing Manager (Recruitment)£47k-£50kFull Time, Permanent, Hybrid (2 days a week in London)A job like no other: we put people before profitLondon Early Years Foundation (LEYF) is the UK’s largest childcare social enterprise with a family of 39 nurseries across London. Together with families and communities, we give London’s children – especially those most in need – the best start in life, by providing access to high-quality Early Years Education and Care. LEYF uses a social enterprise model with a cross-subsidy fee system to provide up to 35% of affordable places for disadvantaged children.Exceptional childcare requires exceptional staff.The Early Years sector faces a challenging staffing market. There are not enough qualified nursery teachers in London for the number of vacancies across our sector. Our Marketing Manager (Recruitment) will play a key role in attracting top talent and growing our LEYF team, allowing us to help more children.If you’re passionate about giving back, have strong recruitment marketing skills, and are inspired by our mission to ‘change the world, one child at a time,’ we want to hear from you!What’s in it for you?· Hybrid working: Work from home, our central office, or our nurseries.· Purpose-driven organization: Your work directly impacts our nursery teams, children and LEYF’s success.· Challenge and creativity: Be part of the team creating a differentiated recruitment brand and approach.· Generous benefits:· Pension (7% employer contribution, 1% employee contribution)· 70% discount on childcare fees· Up to 35 days of annual leave (including bank holidays, Christmas break, and your birthday)· Sector-leading parental leave· Free access to our wellbeing App, shopping discounts, an annual conference, and team celebration.“LEYF is such a down to earth, positive and collaborative place to work ” – Samantha, Head of Executive Office.About the RoleYou’ll report into the Head of Marketing and be responsible for LEYF’s talent attraction strategy, positioning us as the employer of choice in the sector. You’ll work closely with our Head of Recruitment to understand and prioritise needs. You’ll develop and execute strategies to:· Build our employer brand.· Attract high-quality qualified candidates for many nursery roles and locations.You’ll thrive in a fast-paced environment, managing multiple projects and ensuring everything is measurable and delivers a high ROI. This role offers the opportunity to develop a fun employer brand, collaborating with talented content creators to showcase the magic of our nurseries.If you enjoy a challenge and have a track record of creating and delivering strong advertising tactics that immediately deliver applicants to hard to fill roles we want to hear from you.What you’ll be doing:Strategic Talent Attraction:· Develop and execute LEYF’s talent attraction strategy across multiple channels (job boards, LEYF social media channels, website, events and out of home).· Collaborate with the Head of Recruitment to deliver the job board advertising strategy, writing compelling ads for platforms like Indeed and CVLibrary.· Analyse campaign performance and report to key stakeholders regularly.· Understand the qualities of a great LEYF employee to target the right people, at the right time, with the right messaging.Employer Brand Champion:· Drive employer brand awareness and inspire applications through social media, email marketing, paid ads, and offline marketing.· Be a positive and proactive member of the Marketing team, collaborating to plan, write, and develop compelling content that engages prospective employees.Campaign & Content Expertise:· Develop effective recruitment campaigns and content that will make a difference.· Be data-driven, analysing results to continuously improve future content, campaigns, and channel usage.· Brainstorm and design elements in Canva or a similar platform.· Conceptualise and create video content to be used on social media platforms with ability to put people at ease.Operational Efficiency:· Meet deadlines and manage the recruitment marketing calendar.· Oversee the development of recruitment collateral, national and virtual career events.· Partner with the Recruitment team to optimise application journeys on our careers website and improve conversion rates.Building Relationships:· Gain buy-in from key stakeholders and build trusting partnerships.· Manage job boards and relationships with account managers.Who we’re looking for:· Passion and expertise in recruitment marketing.· A collaborative positive team player. You will have great communication skills as this role works across two teams (Marketing & Recruitment).· Experience positioning a business as an employer of choice whilst driving ongoing advertising tactics.· The ability to think strategically about channels, content, and messaging to continuously improve our talent attraction strategy.· Proven ability to deliver recruitment advertising, social media campaigns, and employer branding activities.· Excellent copywriting and storytelling skills.· A curious and analytical mind with the ability to extract and analyse data quickly to optimise campaign performance.· Confidence to develop relationships, influence, and reassure stakeholders.· Strong project management and prioritisation skills.Interested? Please apply!We’re also open to candidates with some of the above skills and a strong willingness to learn quickly.To apply, please submit your CV and cover email directly to our Head of Recruitment Maria Floud or apply online.There is no strict deadline but we do recommend applying soon. We will progress people to interview as they apply running a rolling recruitment process.Many thanks for thinking about joining LEYF.The Company has experienced unprecedented growth over the past few years. We have a vast number of employees, and provide support to clients from all over the country.

Expected salary

£47000 – 50000 per year

Location

London

Job date

Sun, 05 May 2024 02:35:15 GMT

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