Marketing Operations Manager

Job title:

Marketing Operations Manager

Company

Bally’s Corporation

Job description

Description :Who we areBally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming and free-to-play.Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.Well, what about the team?The role will involve working across all our UK and Spanish Brands, supporting the CRM Teams with the day-to-day operations of our campaigns and the management
of our CRM Systems ensuring we have optimal communications with our players. Working closely with the Marketing Operations Manager this role will support the
maintenance of all automated system-led communications and ongoing governance within our CRM systems, including configuration, maintenance and optimisation of
templates, workflows and datasets.So, what will you be doing?

• Be a key contact point with product and data for all MarTech requirements, troubleshooting and issue escalation.
• Working on MarTech systems such as Braze, Movable Ink, IMI, Chamaileon and AB Tasty.
• Upskilling CRM team on automation best practices and assist with onboarding of new MarTech systems.
• Creation and ownership of complex, personalised, multichannel and dynamic automated campaign workflows.
• Implement effective, multivariate, multichannel tests with clear goals and objectives.
• Own campaign creation architecture, lead & list management, segmentation set up and QA & governance of campaigns, workflows and data issues.
• System maintenance
• Create and update housekeeping documentation and training materials
• Forecasting and reporting.
• CRM strategy – working with direct CRM team and 3rd parties to help deliver overarching CRM strategy.

And what are we looking for?

• 5+ years of experience in marketing operations
• Extensive Braze Platform Experience
• Expert in CRM tooling systems and processes
• Experience monitoring and using data to make decisions.
• Great organisational and time management skills.
• Experience managing and maintaining marketing budgets
• Demonstrated experience managing campaigns in marketing technology systems at fast-paced B2C organisations
• Advanced experience in marketing automation
• Experience with implementing processes and best practices to ensure proper execution and tracking of marketing campaigns

This is what you’ll getDifferent benefits packages are tailored to fit each location, but here’s a taste of what may be on offer– Annual leave
– Annual bonus
– Pension plan
– Health insurance
– Company share scheme
– Volunteering days
– Home office allowance
– Wellness or Gym allowanceDNA / ValuesAt Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.Equal OpportunitiesAt Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.We believe passionately that employing a diverse workforce is central to our success, this is our superpower.We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

Expected salary

Location

London

Job date

Wed, 24 Jul 2024 05:37:09 GMT

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