Marketing Operations Manager

Job title:

Marketing Operations Manager

Company

Madison Logic

Job description

About Madison Logic:Our team is reshaping B2B marketing and having fun in the process! As a truly global company, we take pride in the diverse backgrounds of our team. When joining Madison Logic, you are committing to giving 100% and always striving for more. Work with & learn from an incredible group of people who care about your success as much as they care about their own. Our team is at the heart of what we do and our success starts with you!Remote work note: Please refer to the job posting detail to determine what (if any) remote work options apply to the specific job advertised. Not all positions are available for remote work or in all regions/countries. Where applicable, remote work must be conducted from your home office located in a jurisdiction in which Madison Logic has the legal right to operate. It requires availability and responsiveness on a full-time basis from a distraction free environment with access to high-speed internet. Please inquire for more details.Madison Logic is seeking a Marketing Operations Manager who is passionate about leveraging marketing technology and data to drive measurable outcomes. This role is central to ensuring our marketing automation, CRM integration, and reporting capabilities align seamlessly to support our growth objectives. You will work closely with various marketing teams to manage email campaigns, optimize lead/account scoring, and deliver insights that impact marketing strategy.Responsibilities:

• Manage and optimize the HubSpot Marketing Automation Platform (MAP), building and executing email campaigns, nurture programs, and automated workflows to engage and convert prospects.
• Develop and refine lead/account scoring models within HubSpot and Salesforce to prioritize opportunities effectively and support sales alignment.
• Track, analyze, and report on marketing activities using HubSpot, Salesforce, Google Analytics, LinkedIn, and Madison Logic ABM platform, providing actionable insights through dashboards and reports for executive and cross-functional teams.
• Work with Sales Operations to implement and improve attribution models, ensuring accurate tracking of campaign performance across systems.
• Maintain and update the website using WordPress, including launching landing pages and updating existing content, forms, and page elements as needed.
• Collaborate with Product Marketing, Communications, and Sales teams to align marketing efforts with key initiatives, campaigns, and business metrics.
• Serve as the central point for marketing technology and data, ensuring consistency, efficiency, and best practices are upheld across all marketing systems and activities.

Basic Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in marketing operations, marketing programs, or a similar role in a B2B environment.
• Strong expertise with HubSpot Marketing Hub, including campaign management, lead scoring, and integration with Salesforce CRM.
• Excellent analytical skills with experience building reports and dashboards to track marketing performance and attribution.
• Familiarity with WordPress for basic website updates and landing page management.
• Familiarity with Google Analytics and Google Search Console to access SEO performance reporting for analysis across the broader content team.
• Strong project management skills with the ability to collaborate across departments and manage multiple projects simultaneously.

About You | Additional Characteristics:

• Data-driven mindset with a focus on delivering measurable results.
• Strong attention to detail and a proactive, problem-solving attitude.
• Ability to work under tight deadlines and adapt quickly to changing priorities.
• A positive and collaborative approach to team dynamics and projects.
• Experience in marketing technology and reporting tools such as HubSpot and Salesforce is preferred.

Benefits & Perks:

• Opportunities for Advancement – As We Grow, You Grow!
• Central London WeWork location (Blackfriars)
• 25 days Annual Leave
• 2 Paid Volunteer Days
• Supplemental Maternity and Paternity Schemes
• Summer Friday Holiday Programme
• Defined Contribution Pension Plan
• Private Health Insurance including dental
• Wellness initiatives
• Flexible “You Do You” Monthly Cash Stipend
• Legal Services
• Cycle to Work Scheme
• An innovative, energetic culture and a fantastic team!

Pay Transparency/Equity:We are committed to paying our team equitably for their work, commensurate with their individual skills and experience. Salary Range and additional compensation, including discretionary bonuses and incentive pay, are determined by a rigorous review process taking into account the experience, education, certifications and skills required for the specific role, equity with similarly situated team members, as well as employer-verified region-specific market data provided by an independent 3rd party partner.We will provide more information about our perks & benefits upon request.Who We Are:Our Vision: We empower B2B organizations globally to convert their best accounts fasterOur Values: #TEAM #OWNIT #RESPECT #EXCEL #EMPOWEROur Commitment to Diversity & Inclusion:Madison Logic is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of sex, race, color, religion, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status.Privacy Disclosure:All of the information collected in this form and/or by your application by submission of your online profile is necessary and relevant to the performance of the job applied for. We will process the information provided by you in this form, your CV (including physical and online resume profiles), by the referees you have noted, and by the educational institutions with whom we may undertake to verify your qualifications with, in accordance with our privacy policy and for recruitment purposes only.For more information on how we process the information you have provided including relevant lawful bases (where relevant) please see our privacy policy which is available on our website ( ).

Expected salary

Location

London

Job date

Fri, 25 Oct 2024 00:22:12 GMT

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