Marketing Operations Program Manager

Job title:

Marketing Operations Program Manager

Company

Builder.ai

Job description

About Builder.ai

We’re on a mission to make app building so easy everyone can do it – regardless of their background, tech knowledge or budget. We’ve already helped thousands of entrepreneurs, small businesses and even global brands, like the BBC, Makro and Pepsi achieve their software goals and we’ve only just started.

Builder.ai was voted as one of 2023’s ‘Most Innovative Companies in AI’ by Fast Company, and won Europas 2022 ‘Scaleup of the Year’. Our team has grown to over 800 people across the world and our recent announcement of $250m Series D funding (and partnership with Microsoft) means there’s never been a more exciting time to become a Builder.

Life at Builder.ai

At Builder.ai we encourage you to experiment! Each role at Builder has unlimited opportunities to learn, progress and challenge the status quo. We want you to help us become even better at supporting our customers and take AI app building to new heights.

Our global team is diverse, collaborative and exceptionally talented. We hire people for their differences but all unite with our shared belief in Builder’s HEARTT values: (Heart, Entrepreneurship, Accountability, Respect, Trust and Transparency) and a let’s-get-stuff-done attitude.

In return for your skills and commitment, we offer a range of great perks, from hybrid working and a variable annual bonus, to employee stock options, generous paid leave, and trips abroad #WhatWillYouBuild

About the role

We are in search of a highly skilled Marketing Operations Program Manager to lead and optimize our marketing operations initiatives. This role will be pivotal in driving the efficiency and effectiveness of our marketing processes, lead management, data optimization and martech stack.

As the Marketing Operations Program Manager, you will take charge of developing and refining our lead scoring model, lead routing processes and data enrichment strategies – working as a key conduit between our Growth, Marketing, Sales and Product teams. You will also lead key growth programs and initiatives such as full-funnel campaigns, optimizing product-led growth funnels, and other programs requiring a high degree of cross-team collaboration.

This role requires a data-driven thinker with strong program and project management expertise, as well as a deep understanding of Salesforce and other marketing automation tools.

This position presents a unique opportunity to make a significant impact across the business from within our Growth function, driving improvements that directly contribute to our overall success.

Why you should join

You will have the opportunity to lead key initiatives that directly impact lead generation, qualification, and conversion, with the potential to significantly enhance the ROI of our Growth and Marketing activities.

You’ll be responsible for

• Lead Scoring: Ownership of the lead scoring model, ensuring it accurately prioritizes leads based on key criteria and aligns with our business objectives.
• Lead Routing: Ownership of lead routing processes, designing and implementing efficient workflows to ensure leads are properly assigned and followed up on in a timely manner.
• Data Enrichment: Ownership of data enrichment strategies, overseeing efforts to enhance the quality and completeness of our marketing database through various data sources and tools.
• Data Management: Ensure smooth data synchronization across our tech stack by working closely with Data and Sales Ops teams.
• Campaign Management: Serve as the marketing project manager for integrated campaigns from inception through to execution and measurement.
• Goal Setting & Reporting: Develop data-driven measurement plans which contain benchmarks and goals for each upcoming program or campaign.
• Performance Measurement: Monitor performance, develop insights from data – and make recommendations and implement optimisations across MQLs, SQLs, pipeline, content, channels, and campaigns.

Requirements

• Proven experience in a data-driven marketing operations role, with a strong focus on lead management, data optimization, and program management, in a B2B tech environment
• Demonstrated expertise in developing and implementing lead scoring models, lead routing processes, and data enrichment strategies.
• Proficiency in key digital marketing channels and tactics, with experience driving integrated campaigns and full-funnel experiments
• Experience with product-led and sales-led growth journeys in a B2B tech context, and optimizing lead flows and sales processes for these motions
• Solid experience in program and project management, with the ability to effectively work with cross-functional teams and drive projects to successful completion.
• In-depth understanding of Salesforce and martech – with hands-on experience of benchmarking, implementing and managing new tools.
• Strong analytical skills and attention to detail, with the ability to analyze datasets, draw insights, and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with stakeholders at all levels of the organization.
• Proven ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
• Bachelor’s degree in marketing, business, or a related field; advanced degree preferred.

Benefits

• Attractive quarterly OKR bonus plan or commission scheme dependant on your role
• Stock options in a $450 million funded Series D scale-up company
• Hybrid working
• 24 days annual leave + bank holidays
• 2 x Builder family days each year
• Time off between Christmas and New Year
• Generous Referral Bonus scheme
• Pension contributions
• Private Medical Insurance provided by AXA
• Private Dental Insurance provided by Bupa
• Access to our Perkbox

Expected salary

Location

London

Job date

Sat, 09 Mar 2024 23:45:42 GMT

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