Marketing Product Specialist Consultancy

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Job Description

This post supports the growth of UNICEF’s program of existing and new regular giving subscription products. The Consultant Marketing Product Specialist will lead on development and delivery of an integrated marketing plan to promote Paddington Postcards in partnership with the release of ‘Paddington in Peru’ coordinating stakeholders from corporate, partnerships, Individual Giving, legal teams and across market teams. The role will also be. acting as a point of contact for markets piloting new products and providing product management expertise to markets to get the best outcomes across the program. The role also provides product, IP/licensing advice and digital marketing expertise to markets. The role sits within the PFP Individual Giving Team and reports to the IG Marketing Manager.

Scope of Work:

  • Creation of Integrated Marketing Plan for Paddington postcards proposition, including marketing campaign concept in partnership with the release of ‘Paddington in Peru’ movie
  • Consult project stakeholders including Corporate, IG, Partners, and markets to consolidate the list of requirements for launch
  • Liaison with Partners (StudioCanal and Vivendi) and internal stakeholders to agree campaign scope, aligned objectives and assets
  • Create campaign scope brief for creative agency, run the procurement process and nominate creative agency to work on the brief in collaboration with FMS team.
  • Works closely with the agency and FMS team and support the delivery an integrated marketing plan, assets, and toolkits for activation. Agree on KPIs, reporting and learnings sharing with markets.
  • Support the FMS team and collaborate and communicate with markets on the scope of the plan and the delivery schedule giving sufficient time for markets to localise and adapt plans to their local contexts
  • Ensure quality and correct scope of agency deliverables
Subscription Product Program Development:
  • Main contact for markets for new subscription product launch and product development queries. Supporting markets with specialist advice on marketing and product strategy to help them pilot and grow subscription products
  • Ensure participating markets have a clear understanding of guidelines and responsibilities for pilots, including legal and contractual agreements.
  • Providing expertise and filtering questions through to Corporate Partnerships Manager
  • Document existing subscription products and report product performance across all participating countries, ensuring markets are reporting results and learnings on a regular basis and the impact of the programme globally can be understood. Collaborate with Content team to understand campaigning performance and its impact on product performance.
  • Manage Global IG Products intranet site including a library of key documents
  • Proactively share learnings cross-markets to maximise programme performance
  • Providing regular progress updates for key stakeholder including Corporate partnerships team globally and UNICEF UK office
  • Together with the FMS team, Digital Strategists and Country Focal Points identify opportunities that can be scaled and/or developed centrally (activities, assets, formats, etc)
IP Licensing centre of knowledge:
  • Main contact for markets with pilots and new subscription product launch queries relating specifically to the use of new IP or extending the use of existing IP agreements
  • Maintain the documented approach for IP management within subscription product format
  • Answer queries from markets and provide advice on how to adopt new IP in cases of local market demand
Product Strategy and Innovation support:
  • In collaboration with Digital Strategist and Country Focal Points identify growth opportunities and engage key stakeholders to test products in their market
  • Utilise the marketing framework and segmentation model to refine the positioning of subscription products, its proposition and messaging
  • Co-lead and co-manage the product strategy in partnership with Marketing Manager, IG.
  • Monitor, benchmark and develop subscription products across UNICEF, inside and outside category, keeping track of trends, developments, and commercial impact
To qualify as an advocate for every child you will have…

Education:

  • Advanced university degree (Master’s degree or higher) in Marketing, Business and/or Communications is required. A first-level university degree, with an additional 2 years of relevant professional work experience will be accepted in lieu of an advanced university degree.
Experience:
  • At least five years of progressively responsible and relevant professional work experience in marketing and product planning and /or integrated marketing is required.
  • This includes a minimum of 3 years’ experience project managing integrated marketing campaigns including paid media marketing is required.
  • Experience in integrated marketing planning is essential
  • Experience in product management roles and/or product marketing highly desirable
  • Experience working in subscription products highly desirable
  • Experience working in or with content providers and licensing partners desirable
  • Experience working in global organizations and projects crossing multiple markets desirable
  • Knowledge of United Nations or other international aid or NGOs desirable.
  • Experience in digital marketing and campaign performance & optimization will be considered an asset.
Other Skills:
  • Demonstrated ability to build strong working relationships with internal and external partners is required
  • Ability to manage multiple projects under time pressure with strict attention to detail is required
  • Excellent communication skills, (both written and oral)
  • Strong analytical skills and problem-solving mindset is an asset.
  • Passionate and energetic team member with a genuine interest in working in the international aid and development sector is an asset.
  • Excellent relationship management and communication skills essential
  • Proven strong project management capability with experience delivering through others required
  • Ability to work across multiple projects, with multiple stakeholders and moving deadlines highly desirable
Language:
  • Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.
Source: https://jobs.unicef.org/cw/en-us/job/568710

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