As a Marketing Project Manager, you will connect our sales and marketing teams, ensuring smooth communication and strategic alignment. You will play a key role in developing and implementing marketing strategies based on sales feedback and market trends, and in boosting client engagement through targeted account-based marketing (ABM) campaigns.
What you’ll do:
Bridge Communication: Serve as the central point of contact between the sales and marketing teams (but also with the product team as secondary). Relay insights and feedback from sales activities to inform marketing strategy development and ensure sales teams are aligned with marketing initiatives. Organize and facilitate regular meetings and updates to ensure both teams are in sync with goals, strategies, and performance outcomes;
Strategy Development: Collaborate closely with the rest of the team to craft and refine marketing strategies. Lead the creation of targeted ABM campaigns, tailoring efforts to meet the unique needs of our niche prospect base;
ABM Strategy Execution: Take charge of the operational execution of ABM campaigns, from digital outreach to personalized events and content delivery, with the support of the other members of the marketing team. Coordinate across departments to ensure seamless execution of targeted strategies, maximizing engagement and conversion rates. Monitor and adjust tactics in real time based on performance data and feedback from sales and client interactions;
Project Management: Oversee the lifecycle of ABM campaigns from conception through execution. Utilize project management tools and methodologies to monitor progress, assess campaign effectiveness, and adjust strategies as needed to meet objectives;
Data Analysis: Employ a data-driven approach in strategy formulation and campaign execution. Analyze performance data to guide decision-making, focusing on achieving measurable outcomes and optimizing ROI;
Continuous Improvement: Regularly evaluate the effectiveness of sales and marketing initiatives. Identify areas for enhancement and drive innovation in strategy and execution.
About you:
Bachelor or Master’s degree in Marketing or Business Administration or a related field;
You are fluent in English;
6-8 years of experience. At least 2 years of proven experience in marketing, sales enablement, or a similar role is preferred;
Excellent communication and interpersonal skills, with the ability to act as a mediator between different teams;
Ability to work both autonomously and collaboratively with a can-do attitude;
Strong project management skills, facilitating the coordination of multiple initiatives and deadlines;
Proficient in using marketing automation platforms, CRM (Salesforce), extracting and interpreting data;
Strong understanding of ABM and experience managing complex marketing projects.