Marketing Research Analyst (R3)

Do you like to study data and find yourself asking questions about what else can be discovered? If so, you may be the perfect fit for our Marketing Research Analyst position! The Pennsylvania Fish and Boat Commission is seeking a team member interested in using data to help our dynamic marketing and outreach team enhance efforts to recruit, retain, and reactivate anglers and boaters in Pennsylvania. Apply today to become an essential member of our team that is committed to caring for the natural world by showing people the joy of fishing and boating as well as the importance of caring for our waters and the life that depends on it!

DESCRIPTION OF WORK

The Marketing Research Analyst is responsible for overseeing and conducting market research, extracting data from internal and external sources, and performing analytical and evaluative work to help guide agency marketing initiatives that improve agency efficiency and effectiveness through recruitment, retention, and reactivation of anglers and boaters in Pennsylvania. This work involves gathering, organizing, and analyzing data to determine impacts of changes and developing solutions and recommendations, including developing statistical and narrative reports. As a contributing member of the creative team developing content for all PFBC communication channels for outreach and marketing, this employee leads the analysis and review of marketing program outcomes to improve their effectiveness and impact on sales and engagement with PFBC initiatives. Work is performed independently to gather, manipulate, interpret, and synthesize data on market forces, trends, and human dimensions and is reviewed by the director of the bureau of Outreach, Education and Marketing.

Interested in learning more? Additional details regarding this position can be found in the position description. 

Work Schedule and Additional Information:

• Full-time employment
• Work hours are 8:00 AM to 4:00 PM, Monday – Friday, with a 30-minute lunch.
• Telework: You may have the opportunity to work part-time from home (telework) after probationary period. In order to telework, you must have a securely configured high-speed internet connection and work from an approved location inside Pennsylvania. If you are unable to telework, you will report to the headquarters office in Harrisburg.
• Salary: In some cases, the starting salary may be non-negotiable.

QUALIFICATIONS

Minimum Experience and Training Requirements:

• One year as a Program Analyst 1; or
• Two years of analytical experience, one of which includes professional experience in program evaluation and the development of program recommendations, and a bachelor’s degree; or
• An equivalent combination of experience and training

Other Requirements:

• You must meet the PA residency requirement.
• You must be able to perform essential job functions.