Marketing Science Manager

Job title:

Marketing Science Manager

Company

dentsu

Job description

Job Description:A bit about usMerkle, a dentsu company, powers the experience economy. For more than 35 years, we have put people at the heart of our approach to digital business transformation.As the only integrated experience consultancy in the world with a heritage in data science and performance, Merkle delivers holistic, experiences that support growth, engagement, and loyalty.Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit .The RoleAs Media Measurement Manager you’ll specialise in incrementality experiments, playing a pivotal role in assessing the true impact of our marketing efforts on driving business outcomes. You will design and execute experiments aimed at determining the incremental lift generated by various media channels and initiatives. Working closely with cross-functional teams, you will develop methodologies, analyse results, and provide actionable insights to inform strategic decision-making.Define clear hypotheses, treatment groups, and control groups for rigorous experimentation in collaboration with 3rd party partnersOversee the collection and aggregation of relevant data sources to measure test performanceUnderstand statistical techniques and modelling approaches to analyse experiment results and quantify incremental lift accurately. Identifying trends, patterns, and insights from data analysis to inform optimisation strategies and marketing investmentsContinuously refine and enhance experimentation methodologies to improve accuracy and scalability, experimenting with new tools, techniques, and platforms to expand the scope and depth of measurement capabilitiesCollaborate with marketing, analytics, and experiment teams to align measurement objectives with business goalsWork closely with media buying teams to optimize media strategies based on incrementality insightsDocument experiment designs, methodologies, and findings in clear and concise reports and present findings and recommendations to the client organisation, senior leadership and other stakeholders on a regular basisWhat we are looking for in youExperience in digital media with digital analytics and testing knowledge with a good understanding of digital media and how the channels workStrong proficiency in statistical analysis, experimental design, and hypothesis testing and familiarity with media attribution models, ad-serving platforms, and digital marketing technologiesExcellent communication skills with the ability to distil complex concepts into clear and actionable insightsProven track record of driving business impact through data-driven decision-makingAbility to thrive in a fast-paced, dynamic environment and manage multiple priorities effectivelyA few of the benefitsYou’ll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New YearsYou’ll have a hybrid working schedule, with flexible start/end hoursMerkle does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter#LI-HybridLocation: LondonBrand: Dentsu MediaTime Type: Full timeContract Type: Permanent

Expected salary

Location

London

Job date

Fri, 07 Feb 2025 01:54:09 GMT

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