Marketing Specialist, Mobile for Development (M4D)

Marketing Specialist, Mobile for Development (M4D)

Location: London with hybrid working
Position type: Permanent; full-time  
Application instruction: along with your CV please attach a cover letter (max 1 page) expressing your interest in the role & how you meet the criteria. Closing date – Sunday 21st April 2024

About the Team 

Mobile for Development (M4D) is a dedicated global team within the GSMA, which brings together our mobile operator members, tech innovators, the development community and governments, to prove the power of mobile in underserved markets. We identify opportunities and deliver innovations with socio-economic impact that tackle the challenges of digital and financial inclusion, gender equality, climate and humanitarian action, agriculture and utility service provision.

50% of the role will be working with M4D’s Digital Inclusion team which consists of the Connected Society and Connected Women programmes. The Digital Inclusion team has been working closely with the mobile industry, policymakers and other partners to drive efforts to accelerate digital inclusion for the underserved and women across low- and middle-income countries (LMICs), as well as financial inclusion of women. The team also provides industry-leading data and insights on challenges and opportunities, such as the annual State of Mobile Internet Connectivity Report and the Mobile Gender Gap Report. 

The other 50% will be spent working on delivery across the M4D portfolio of programmes. 

What the hiring manager says 

“This role is an excellent opportunity to join the GSMA Mobile for Development marketing team and help support and promote research and innovations in using mobile technology to improve the lives of those in low- and middle-income countries. The role will actively engage in and produce marketing deliverables for the Connected Society and Connected Women teams, and across other M4D teams when needed. This means we are looking for someone who is energetic, eager to work collaboratively, can actively manage multiple projects and thrives in a fast-paced environment. The ideal candidate will be able to organise efficiently, communicate clearly and effectively, be adaptable, creative and have strong attention to detail.”

Rosie Leary, Senior Marketing Manager, Mobile for Development

About the role 

We are looking for a creative, confident, organised and detail-orientated Marketing Specialist, to support the Senior Marketing Managers and Marketing Managers on their deliverables for their respective M4D programmes. The ideal candidate will bring creative ideas, alternative perspectives and will be able to deliver projects simultaneously with challenging and dynamic deadlines.

The role will sit within the M4D marketing team, with 50% of time being focused on Connected Society and Connected Women programme deliverables, and 50% on other programmes where needed. Marketing needs include but are not limited to: Email newsletter communications, website management, content design and review, publication of material, writing and scheduling social media and supporting event marketing production and activities. 

This role reports to the Senior Marketing Manager of the Connected Society and Connected Women programmes.

Key responsibilities will include:

•    Proofread and publish blogs and resources on the M4D website.
•    Write social media copy and create visual assets to promote external outputs.
•    Be responsible for scheduling all social media content across all M4D programmes, using Hootsuite.
•    Build and send newsletters and event invitation emails in Salesforce Marketing Cloud. 
•    Provide support where needed on the creation and maintenance of external-facing collateral including reports, videos, presentations, infographics, imagery, printed material and web content.
•    Provide support on liaising with external suppliers (video agencies, copyeditors, translators, designers, etc.).
•    Manage engagement metrics and report regularly on the performance of deliverables.
•    Provide support on marketing activity and processes for events and webinars, both internal and external.
•    Ensure purchase orders and invoices are processed in good time, working with the appropriate Operations Manager.

About you

•    You will have a background in marketing, ideally with experience working in a corporate, or similar, setting.
•    You will have a good understanding of marketing best practices for web, email and social media content, with experience in building emails using relevant software, along with publishing material on Facebook, Instagram, Twitter and LinkedIn. Knowledge of how to run campaigns that drive website traffic across multiple channels would be ideal.
•    You will have excellent English language and writing skills with a strong command of grammar.
•    You will have the ability to communicate across multiple channels and build relationships with people from a variety of backgrounds and cultures consistently and effectively.
•    You will possess strong organisational skills, including the ability to manage multiple projects with competing deadlines simultaneously. 
•    You will have good analytical skills, being able to track, measure and optimise across different channels and mediums.
•    You will demonstrate a willingness and skill to adapt to changing circumstances, in fast-moving environments.
•    You will have a global mindset and cultural awareness, with an interest in international development.
•    You will have a creative approach to projects, tasks and problem-solving, combined with a wish to constantly learn and improve.
•    You may already have experience with content management systems, such as WordPress, and familiarity with Salesforce and Google Analytics, which would be beneficial but not essential.
•    You might have the ability to design graphics for use on social media, websites and in email. Experience using Adobe Photoshop is advantageous.
•    You may have experience working with suppliers and agencies to deliver high-quality marketing outputs that include video content, PowerPoint presentations, infographics and documents.

What We Offer

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.

Being You at the GSMA

We are one of the most diverse companies you will ever come across, we care deeply about equality and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important so if you prefer to work flexi-time or a day from home, just ask. We’re keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The success of the GSMA year on year will continue to be contributed by people from all walks of life.