Job description
At Cerebral Palsy Alliance, we value diversity, foster an inclusive culture and champion equitable opportunities. We strongly encourage applications from candidates with a diverse range of backgrounds and lived experiences including people with disability, Aboriginal & Torres Strait Islander people, people from culturally and linguistically diverse backgrounds, and the LGBTQIA+ community.
Join us and make a positive difference to the lives of people with disabilities, and to grow your career as part of our alliance of great minds. Our shared values are Passionate, Respectful, Ethical, Curious and Courageous.
Are you a skilled communicator with a background in PR or journalism and a passion for driving positive change? Do you excel at crafting compelling narratives that show everything from global impact in research and innovation, to personal stories of hope? We are looking for a consummate storyteller who can harness the power of media, content and partnerships to amplify our impact as a global centre of expertise for cerebral palsy.
About the role
As the Media and Communications Manager, you will be a key driver in shaping our organisation’s narrative, enhancing our reputation, and positioning us as thought leaders in cerebral palsy. Your strategic vision and storytelling prowess will help us reach new heights in creating awareness, engaging stakeholders, and mobilising support for our world-leading research, advocacy, technology innovation and services.
Responsibilities of the role (not limited to):
- Media Relations: Cultivate and maintain relationships with journalists, editors, and media outlets. Proactively identify media opportunities, draft press releases, and coordinate interviews to secure prominent coverage for our initiatives.
- Social Media: Manage and oversee all social media channels. Create engaging content that enhances brand visibility.
- Issues management: Identify risks to CPA’s reputation and work with the Executive and agencies to develop issues management plans and pro-active measures to protect the brand
- Thought Leadership: Identify emerging trends and issues within our sector, positioning our organisation as a go-to source for expert analysis and commentary. Seek speaking engagements, panel discussions, and partnerships to elevate our thought leadership.
- Strategic Messaging: Develop and implement a cohesive media and thought leadership strategy aligned with our organisational goals. Craft compelling narratives that highlight our impact, values, and vision, ensuring consistency across all communication channels.
- Metrics and Analysis: Monitor and analyse media coverage, engagement metrics, and audience feedback to refine and enhance our communication strategies. Provide regular reports to leadership on the effectiveness of media and thought leadership initiatives.
About you:
- Bachelor’s degree in Communications, Journalism, Public Relations, or a related field
- Minimum 5 years’ experience in media relations, journalism, or strategic communications
- Excellent writing and storytelling skills with the ability to distil complex ideas into accessible content
- Strong network of media contacts and a track record of securing high-profile coverage
- Strategic thinker with the ability to align communication efforts with organisational objectives
- Proficiency in leveraging digital and social media platforms to amplify messaging
- Exceptional interpersonal skills and the ability to collaborate with diverse teams
- Analytical mindset with experience in measuring the impact of media campaigns
- Innovative and curious – always looking at new and better ways of developing and delivering impactful content
Important information:
CPA is committed to supporting an inclusive work environment and engaging workers with diverse lived experience. We will happily consider and accommodate reasonable adjustments that may be required to support candidates throughout the recruitment process, and to be successful and safe employees of CPA.Cerebral Palsy Alliance is committed to the safety and wellbeing of our clients and staff. As such all employees at CPA are recommended to be vaccinated against COVID-19. Cerebral Palsy Alliance is an Equal Opportunity Employer. Cerebral Palsy Alliance upholds, advocates for, and protects the rights, wellbeing and safety of people with a disability. We are a child safe organisation and all workers are responsible to adhere to the NDIS Worker Code of Conduct.
CPA is a smoke free workplace including in, on and around CPA sites and vehicles.
How to Apply
Please click ‘Apply Now’ to complete your application.