Media Content Strategist

The Media Content Strategist assists the Manager of Media Relations in executing the Bowling Green State University media relations strategy through proactive tactics that elevate the University’s brand, research, academic programs, and creative activities in various media outlets. The position will also produce BGSU news-based stories and communications that promote the University’s strategic plan, bolster student recruitment and enrollment, and boost employee retention. Additionally, the position will serve as a back-up, fill-in media contact and resource when the Manager of Media Relations is unavailable or out of office.

Position Schedule: Full time position with an option for a flexible/hybrid work schedule (remote/on campus).  Work location: Bowling Green, Ohio.

• Assists with developing media outreach strategies that generate favorable coverage for BGSU and demonstrates the University’s positive contributions to education and economic and cultural vitality.
• Researches, writes, edits, and pitches BGSU news stories and media-focused communications that promote the University’s research, academic, and creative activities.
• Works with campus partners to develop/produce external communications that support the BGSU strategic plan and highlight research, academic programs, and University’s positive contributions.
• Tracks, analyzes, and reports media analytics; identifies trends and strategies to help elevate BGSU strategic initiatives in the media.

• Serves as alternate, fill-in media contact and resource
• Other duties as assigned

The following Degree is required:  

• Bachelor’s Degree. Degree must be conferred at time of application.

The following Degree is preferred:

• Bachelor’s degree in journalism, public relations, marketing, communication, or related field required.

The following Experience is required: 

• 3 years of professional media-focused strategy and content-creation.

The following Experience is preferred:

• Experience in higher education communications and media.

The following Licensure, Certifications, or Registration is required:

• Must have and maintain a valid driver’s license and comply with the University’s vehicle use policy.

Knowledge, Skills and Abilities:

• Excellent oral and written communication skills
• Skilled multitasker with excellent organizational skills
• Ability to collaborate as part of a team
• Ability to work with various constituency groups
• Ability to recommend appropriate marketing tactics for desires goals and outcomes

Deadline to apply:  The search committee will review applications until the position is filled; however, for best consideration, applications should be provided by ‘February 27, 2024’.  

Bowling Green State University is an Affirmative Action/Equal Opportunity Educator and Employer . We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position with Bowling Green State University, please call 419-372-8421 or email [email protected] .