Media Generalist (112365)

Development and Alumni Relations (DAR) supports Johns Hopkins’
focus on research, teaching and patient care, and its role as a
national and global leader in higher education. We create and
foster enduring relationships that result in advocacy and
philanthropic support for Johns Hopkins University &
Medicine—strengthening the institution through partnerships with
donors, alumni, volunteer leaders, faculty, students, staff, and
patients.

 
Johns Hopkins University supports a flexible work
model which includes four different work modalities. This role has
a hybrid work arrangement with an onsite presence of 3 days per
week. The manager will confirm the team’s core onsite days where
the majority/all team members will work in the office. Employees
who travel on university business can count those days towards
their onsite days.
 
The Lifelong Learning team in the Office of Alumni
Relations supports a multitude of virtual and hybrid events and
other media content that provides opportunity for our alumni and
community to engage with Johns Hopkins. This content strategist
role requires a mix of knowledge about the technology used in
production studios, online classrooms, and web 2.0 technologies.
This position works with faculty and institutional leaders to
deliver live video content, as well as Development and Alumni
Relations staff to create, curate, edit, and catalog other forms of
media.
 

The Media Generalist will provide continued operational
strategy, creation and support of all lifelong learning virtual
initiatives (i.e., Odyssey and Professional and Industry programs)
as well as relevant projects for OAR. One cornerstone program is
Hopkins at Home, a collaborative initiative which started in March
2020 and brings Hopkins experts and influential community leaders
into the homes of our alumni, friends, and community members via
livestreamed lectures and lecture-and-discussion style, virtual
short courses.

To meet the changing needs of our target demographic
post-pandemic, the Media Generalist will also produce high quality,
short-form on demand content and future in-studio, off-site,
hybrid, and in-person productions. This content strategy will call
for an increased communication, management and on-air coaching
skills to coordinate effectively with community stakeholders,
alumni and faculty presenters and more advanced pre- and
post-production work so to engage alumni and donors across a
greater variety of social media platforms. Working to meet
stakeholder needs across the institution, the Media Generalist
collaborates with colleagues in development communications,
university communications, and university events to produce a
polished, video experience for our audience.

The Media Generalist will also maintain / update the offices
recording equipment and serve as one of the main operators of a new
state-of-the-art production space at Mount Washington, a new
frontier for OAR Lifelong Learning, requiring greater presence in
the office for technical assistance and on-site production.

The position of Media Generalist will also include an increase
in managerial responsibilities including recruitment, hiring and
training to oversee a student position.

The Media Generalist should have meticulous attention to detail
and a keen understanding of the ways to frame our speakers in the
best light. We are looking for a person with a sense of curiosity
for technology, openness to learning new skills, appreciation for
the challenges of working in a digital and remote environment, and
ability to adapt quickly to new experiences. A creative individual
with an entrepreneurial spirit who has experience with live video
production hardware and software would be ideal for this role.

SPECIFIC DUTIES AND RESPONSIBILITIES

 
Video Production and Design

• The Media Generalist is primarily responsible for the pre-,
  live-, and post-production of livestream and recorded video
  channels of lifelong learning initiatives including Hopkins at
  Home.
• Execute live video production for Hopkins at Home livestreams
  including technology setup, speaker rehearsal, and live video
  production
• Design and produce graphic assets related to production such as
  title slides, intro animations, lower thirds, and the like.
• Execute all post-production video editing for media assets
  including transcription
• Design and develop multimedia objects including but not limited
  to:
• Video presentations
• Narrated slide presentations
• Screen captures
• Audio recordings
• Graphics, animations, and simulations
• Coordinate production schedules – _live and VOD

Systems and Tools

• Point of contact between the lifelong learning and video
  management vendors when appropriate
• Oversee video streaming and storage servers for multimedia
  materials
• Document all components, operation, and processes of existing
  studio multimedia systems and tools
• Provide preventive maintenance and maintain service plans and
  agreements for multimedia tools and systems
• Generate reports based on viewer data from multiple
  platforms.

Technological Research

• Keep the team knowledge current regarding advances in media
  technology and research about multimedia and video production
  tools
• Implement new formats, technology, and integrations when
  appropriate
• Participate in collaborative projects at JHU as requested.
  Projects may include OAR and DAR wide projects highlighting
  Bloomberg Distinguished Professors initiatives, Hopkins on the Hill
  programming, Alumni Award recipients and Hopkins Possible.

Minimum Qualifications

• Bachelor’s degree in related field.
• Two years related experience.
• Additional education may substitute for required experience, to
  the extent permitted by the JHU equivalency formula.

Preferred Qualifications

• In-depth experience in one or more of the following:
  multimedia, distance learning, web casting and streaming media,
  video production.
• Experience working with leadership level clientele.
• Ability to collect data, create reports, and prepare written
  communication with attention to detail and accuracy.
• Experience with an LMS and/or video platform.

Special Knowledge, Skills, and Abilities:

• Knowledge of and ability to use HTML and other markup languages
  as needed, online conferencing applications, PDF authoring, Adobe
  Creative Suite, and other video and audio editing and compression
  programs
• Understanding and experience with broadcasting, mixing, webcam
  technology, screen casting and podcasting, streaming audio and
  video formats and techniques, Web 2.0 tools, YouTube video
  technology, embedding multimedia content for online delivery
• Excellent time management skills, ability to prioritize tasks,
  and the ability to deal with multiple constituencies
  concurrently
• Must be a proactive problem-solver, have the ability to take
  the initiative with projects, and the ability to work
  independently
• Ability to acquire, synthesize and share expert professional
  knowledge of current and emerging instructional technologies
• Excellent oral, written and interpersonal skills are required
  to work well with faculty, staff, and vendors

Technical qualifications or specialized
certifications:

• Knowledge of the following will be considered a plus:
  Vimeo.com, Vimeo OTT, Blackmagic studio hardware, Adobe Creative
  Suite

All applicants are expected to uphold the university’s core
values which includes diversity and inclusion. All staff treat
people with dignity and respect by being fair and consistent. We
demonstrate an open-minded approach to understanding people
regardless of their race, gender, age, national origin, religion,
ethnicity, disability status or other characteristics. We show
respect for the beliefs and traditions of others; encourage and
promote practices that support cultural diversity; and discourage
behaviors or practices that may be perceived as unfair, biased, or
critical toward people with certain backgrounds.