Multimedia and Digital Content Marketing Officer

Job title:

Multimedia and Digital Content Marketing Officer

Company

University of Northampton

Job description

Job TypeFull Time PermanentSalary£30,487 – £37,099 per annumLocationWaterside CampusClosing Date11-06-2024Ref NoUN4864Documents(PDF, 151kb)About the JobInterview Date: 24-25 June 2024As a Multimedia and Digital Content Marketing Officer within the Marketing and Student Recruitment department at the University of Northampton, you will play a key role in developing and implementing strategic marketing initiatives. This post requires a deep understanding of social channels, authentic content, and effective integration across both print and digital platforms. You will need to demonstrate a nuanced understanding of the UK Gen Z audience and tailor marketing efforts accordingly, while also being aware of the upcoming Gen A group born after 2010.Responsibilities include maintaining the University’s brand identity, managing multiple marketing campaign deliverables, coordinating media plans and creating advert copy. The post involves working with internal colleagues, suppliers and AI platforms to produce materials, manage budgets and ensure campaign efficiencies.We want you to be able to carry out your work in a way that best supports UON and our students, but also you as an individual. We understand this may vary between different areas of the university as well as from one person to another. With Smarter Working you can work with increased flexibility, if you would like to, which can facilitate greater freedom and autonomy.About YouThe successful candidate will have proven experience in developing and executing successful marketing campaigns, with excellent analytical skills and the ability to use data to drive decision-making. You should possess excellent project management skills, the ability to work under pressure and excellent attention to detail. Demonstrated skills in creating compelling marketing messages and in-depth knowledge of social media platforms and trends, particularly for the Gen Z audience, are essential. You should be able to work on your own initiative as well as part of a team, foresee potential problems, and adapt to organisational change and technological advances.QualificationsEssential;

• Bachelor’s degree in Marketing, Communications or a related field.

Faculty/DepartmentThe Marketing and Student Recruitment department at the University of Northampton is dedicated to promoting the University’s brand and engaging with diverse audiences through strategic marketing initiatives. The department works collaboratively with various internal and external stakeholders to ensure the effective delivery of marketing campaigns that uphold the University’s values and ethos.About UsCome to the University of Northampton and you will see that we do things a bit differently.We are one of the youngest universities in the UK but we are already leading the way in adding value to society, which we call social impact. We have won multiple awards for our work in this area, among others, but what matters the most to us is ensuring that our students and graduates have the opportunity to make their mark on the world too. That’s why we were the first university in the UK to be named as a Changemaker Campus in 2012.We want to break the mould of what Higher Education can be. This has led us to build a whole new University from the ground up that is designed to reflect the way that students actually learn rather than the way they are expected to learn. Waterside Campus opened in September 2018.Our commitment to transforming lives and inspiring change is at the heart of all that we do.Right to WorkAll candidates will be asked to provide proof of eligibility to work in the UK at interview.EqualityWe welcome applications from underrepresented groups.The University of Northampton is committed to providing a vibrant, ethical and sustainable work, study and living environment that values equality, diversity and inclusion.This commitment, along with our legal and moral obligations, provides an inclusive environment for staff, students and the public who may be affected by our activities.Together @ UON confirms our commitment to equality and inclusion, underpinned by our belief in taking action. We are dedicated to creating an environment that celebrates equality and harnesses the power of diversity.Together @ UON demonstrates our pledge to our staff, students and partners to nurture and develop an environment where equality and inclusion can thrive whilst we Transform Lives and Inspire Change.To find out more, please visit: https://www.northampton.ac.uk/about-us/governance-and-management/management/equality-and-diversity/

Expected salary

£30487 – 37099 per year

Location

United Kingdom

Job date

Thu, 30 May 2024 07:33:32 GMT

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