National Social Media Consultant, Baku, Azerbaijan

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, care

UNICEF’s mission in Azerbaijan is to ensure that every child is healthy, educated and protected so that they have a good start in life and have the best chance of development to reach their full potential. UNICEF has been active in Azerbaijan since 1990 and is currently implementing its 2021-2025 Country Programme in partnership with the Government of Azerbaijan and local counterparts with a focus on education, child protection; health and nutrition; youth and participation, climate change and environment; social policy and systems’ strengthening.

UNICEF Azerbaijan Communication team creates and delivers compelling content to local audiences of parents, young people and UNICEF supporters. We are working to build engaged communities across social media and web platforms while supporting communication for UNICEF programmes such as Health and Nutrition, Education, Social Policy and Child Protection. UNICEF Azerbaijan social media channels are essential for the digital communication strategy and play a central role in packaging and delivering the UNICEF messages to its core audiences.

UNICEF Azerbaijan plans to scale up its presence across various social media platforms with consistent, regular, engaging, and high-quality content on child-related issues. The work of Social Media Consultant is essential for maintaining the steady, consistent, and appealing digital footprint of UNICEF Azerbaijan and communicating all relevant news and updates in relation to UNICEF programmes on social media.

How can you make a difference? 

UNICEF Azerbaijan seeks a Social Media  Consultant to strengthen the Country Office’s digital footprint; lead, manage and expand CO`s digital/social media communication channels to help achieve UNICEF’s advocacy and outreach; to support social media efforts for the various initiatives and social media campaigns, implemented by UNICEF Azerbaijan in order to reach out to young audience, parents, caregivers and vulnerable youth,  on social media platforms (Facebook, Instagram, Youtube, Twitter,  etc) with trustworthy and reliable information on child rights, education, healthcare, climate change, social policy,  and other topics.

The Social Media Consultant will lead the production of social media posts in English and Azerbaijani for UNICEF Azerbaijan social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, and others). Under the guidance of the Communication and Advocacy Specialist, the consultant will create and craft compelling content to engage different audiences on UNICEF Azerbaijan digital channels to help achieve the communication and advocacy objectives of UNICEF Azerbaijan and support the programmatic work of the sections:

• Provide support in managing UNICEF’s country-wide presence on a wide range of social media platforms and guiding wider digital editorial processes.
• Plan, create and coordinate compelling social media strategies and campaigns, digital content which engages audiences in a dynamic, interactive and meaningful way and sparks conversations around issues related to UNICEF’s mandate.
• Draft and develop high-quality  social media content in Azerbaijani and English to highlight developments of the UNICEF programmes, including but not limited to data collection, education, child protection, social policy, health and nutrition, youth programmes and others
• Implement, monitor, and report on social media ad campaigns to amplify reach and engagement, test new messages, and drive traffic to the UNICEF Azerbaijan website.
• Support the publication of content on the website (Drupal), creating and publishing new pages, articles, web stories, press releases, and others, and updating the homepage regularly.
• Conduct and support monitoring and analysis of key social media effectiveness indicators, maintaining a metrics table, and analyzing the results of UNICEF Azerbaijan social media channels and website with the production of monthly and ad hoc reports.
• Plan and implement the editorial calendar for UNICEF Azerbaijan and social media channels (Twitter, Facebook, YouTube, Instagram). This work will involve curating content on specific topics, editing this content for various platforms, planning and implementing social media marketing campaigns.
• Work in dialogue with programme colleagues to guarantee local content calendar represents the communication and advocacy priorities of the office
• Explore new digital tendencies and formats, bringing innovative approaches to the digital channels to increase reach and engagement.
• Perform other communication and content duties as required and agreed upon with the supervisor.

Working under the supervision of the Communication and Advocacy Specialist, Social Media Consultant will have plenty of opportunities to step up and drive projects in its digital outreach and social media engagement.

Work Assignment Overview
Tasks/Milestone:	Deliverables/Outputs:	Timeline:
Conducting strategic revision and planning for UNICEF Azerbaijan digital platforms	Analysis of social media trends in Azerbaijan, including mapping of best practices in nonprofit and international sectors (5 days) Concept note with recommendations for scaling up UNICEF social media platforms (5 days) Annual editorial calendar is developed based on inputs from programme colleagues and their planned activities for 2024 (3 days) Revision and update of UNICEF Azerbaijan guidelines and procedures for managing digital and social media platforms, including social media planners, design templates, website management, terminology and community management (7 days)	30 June 2024 (20 days)
Promoting content on young people supported by UNICEF Adolescent Development and Participation programmes	Conducting training for UNICEF supported youth activists on social media content creation and digital advocacy (4 days) Editing and repackaging youth-generated content for UNICEF platforms (4 days) Communication support to the launch of the UPSHIFT youth innovation programme including production of youth profiles (10 days) Coordinating production of 4 social media videos focusing on youth initiatives and young people (6 days) Curating social media content on youth programmes and initiatives, including employability, climate, mental health, skills building and others (6 days)	30 October 2024 (30 days)
Digital support to healthcare communication, including immunization and home visiting progammes   Platforms like Instagram, Facebook, and Twitter can be used to share inspiring stories about people working in the field and highlight the positive impact they are making on society.	Support with adapting and localizing social media assets to promote immunization among young parents (6 days) Developing and managing social media listening for healthcare programme with focus on immunization and related myths (5 days) Curating social media coverage on home visiting programme scale up including Instagram Takeover, celebrity outreach and finalizing social media assets (5 days) Coordinating  awareness raising initiatives through social media platforms by young people (including  nurses, social workers and young mothers) from the regions to promote the importance of nursing/social work (6 days) Social media campaign for Breastfeeding  Week (4 days)      Curating social media assets to highlight updates and key events of the UNICEF programmes on the related topic (4 days)	30 May (30 days
Communication campaign on International Day for Mine Awareness and Assistance in Mine Action	Developing and implementing social media activation on TikTok in close partnership with the digital agency to raise awareness about mine risks and  promote safe behaviours among children and youth (10 days) Localizing and adapting social media content on mine safety sessions organized by partners (3 days) Social media support for the partners events, including International Day  on 4 April (2 days)	30 July 2024 (15 days)
Social media support for World Immunization Week (April 24-30, 2024)	Developing and implementing social media promotion campaign with digital influencers to share messages on importance of immunization (5 days) Preparing social media profiles of families with children vaccinated (4 days) Curating engaging social media assets to feature healthcare workers as immunization champion (3 days) Content gathering to support offline activations organized by UNICEF and partners during the World Immunization week (3 day)	30 April (15 days)
Social media activation for International Children’s Day	Social media assets on key stats on children in Azerbaijan developed to be released on June 1 (2 days) Coordinating plans of the UNICEF sections and partners around International Children’s Day (1 day) Ensuring comprehensive social media coverage of the events organized by UNICEF and partners (2 days)	5 June (5 days)
MICS	Preparing social media friendly infographics to promote key findings of the MICS on selected topics (3 days) Support to publishing MICS results on the UNICEF digital platforms, including UNICEF website (3 days) Outreach to digital influencers and opinion leaders to promote MICS results (4 days)	30 August (10 days)
Social media support to UNICEF engagement with the UN Climate Conference (COP29)	Arranging social media workshop to scale up digital storytelling and advocacy skills for Youth Climate Envoys, follow up with identifying and repackaging youth-led content for the UNICEF channels, including Voice of Youth platform (8 days) Ensuring live coverage on social media for at least 5 climate events (5 days) Localization of global assets and social media plans for relevant thematic days and climate activations (4 day) Developing and curating TikTok activation with young people to promote climate education and sustainable behaviours (5 days Localizing and promoting Heatwaves Campaign (2 days) Curating production of three social media packages on green education, youth envoys and other climate initiatives in Azerbaijan (6 days)	15 December (30 days )
Managing multimedia assets	Preparing extended captions and scripts for the UNICEF multimedia assets (5 days), Managing UNICEF Azerbaijan multimedia assets at the UNICEF global photo bank (Weshare)	30 December (10 days)
Reporting and analysis on social media channels and website performance	Monitoring of metrics and performance, updating the metrics table up to date, and producing 10 monthly reports and analysis to inform digital content strategy.  (10 days) Produces analytical report on progress achieved within 10 month and detailed recommendations on social media strategy adjustment  (5 days)	3 January 2024 (15 days)
Travel Local (please include travel plan)	A series of 5 support missions to capture and highlight UNICEF events in the districts

To qualify as an advocate for every child you will have… 

• Minimum a bachelor’s degree or higher qualification in marketing, communications, international relations, social sciences, languages or a related field
• At least three years of experience developing and implementing social media content.
• Proven ability to write flawless copy in Azerbaijan and English
• Strong technical knowledge of advertising platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and other digital channels.
• Proven success in managing social media channels to achieve communications and advocacy goals.
• Clear analytical thinking and strategic vision.
• Strong creative drive to generate new ideas, find opportunities and solve big challenges.
• Ability to write sharp, engaging, and persuasive ad copy.
• Deep technical knowledge of digital marketing and social media metrics measurement, reporting and evidence generation.
• Strong understanding of human rights, international development, or humanitarian response.
• Previous experience with the UN and other international organizations is desirable

For every Child, you demonstrate… 

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

  To view our competency framework, please visit  here. 

  UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.