National Social Media Consultant, Baku, Azerbaijan

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, care

UNICEF’s mission in Azerbaijan is to ensure that every child is healthy, educated and protected so that they have a good start in life and have the best chance of development to reach their full potential. UNICEF has been active in Azerbaijan since 1990 and is currently implementing its 2021-2025 Country Programme in partnership with the Government of Azerbaijan and local counterparts with a focus on education, child protection; health and nutrition; youth and participation, climate change and environment; social policy and systems’ strengthening.

UNICEF Azerbaijan Communication team creates and delivers compelling content to local audiences of parents, young people and UNICEF supporters. We are working to build engaged communities across social media and web platforms while supporting communication for UNICEF programmes such as Health and Nutrition, Education, Social Policy and Child Protection. UNICEF Azerbaijan social media channels are essential for the digital communication strategy and play a central role in packaging and delivering the UNICEF messages to its core audiences.

UNICEF Azerbaijan plans to scale up its presence across various social media platforms with consistent, regular, engaging, and high-quality content on child-related issues. The work of Social Media Consultant is essential for maintaining the steady, consistent, and appealing digital footprint of UNICEF Azerbaijan and communicating all relevant news and updates in relation to UNICEF programmes on social media.

How can you make a difference? 

UNICEF Azerbaijan seeks a Social Media  Consultant to strengthen the Country Office’s digital footprint; lead, manage and expand CO`s digital/social media communication channels to help achieve UNICEF’s advocacy and outreach; to support social media efforts for the various initiatives and social media campaigns, implemented by UNICEF Azerbaijan in order to reach out to young audience, parents, caregivers and vulnerable youth,  on social media platforms (Facebook, Instagram, Youtube, Twitter,  etc) with trustworthy and reliable information on child rights, education, healthcare, climate change, social policy,  and other topics.

The Social Media Consultant will lead the production of social media posts in English and Azerbaijani for UNICEF Azerbaijan social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, and others). Under the guidance of the Communication and Advocacy Specialist, the consultant will create and craft compelling content to engage different audiences on UNICEF Azerbaijan digital channels to help achieve the communication and advocacy objectives of UNICEF Azerbaijan and support the programmatic work of the sections:

• Provide support in managing UNICEF’s country-wide presence on a wide range of social media platforms and guiding wider digital editorial processes.
• Plan, create and coordinate compelling social media strategies and campaigns, digital content which engages audiences in a dynamic, interactive and meaningful way and sparks conversations around issues related to UNICEF’s mandate.
• Draft and develop high-quality  social media content in Azerbaijani and English to highlight developments of the UNICEF programmes, including but not limited to data collection, education, child protection, social policy, health and nutrition, youth programmes and others
• Implement, monitor, and report on social media ad campaigns to amplify reach and engagement, test new messages, and drive traffic to the UNICEF Azerbaijan website.
• Support the publication of content on the website (Drupal), creating and publishing new pages, articles, web stories, press releases, and others, and updating the homepage regularly.
• Conduct and support monitoring and analysis of key social media effectiveness indicators, maintaining a metrics table, and analyzing the results of UNICEF Azerbaijan social media channels and website with the production of monthly and ad hoc reports.
• Plan and implement the editorial calendar for UNICEF Azerbaijan and social media channels (Twitter, Facebook, YouTube, Instagram). This work will involve curating content on specific topics, editing this content for various platforms, planning and implementing social media marketing campaigns.
• Work in dialogue with programme colleagues to guarantee local content calendar represents the communication and advocacy priorities of the office
• Explore new digital tendencies and formats, bringing innovative approaches to the digital channels to increase reach and engagement.
• Perform other communication and content duties as required and agreed upon with the supervisor.

Working under the supervision of the Communication and Advocacy Specialist, Social Media Consultant will have plenty of opportunities to step up and drive projects in its digital outreach and social media engagement.

To qualify as an advocate for every child you will have… 

• Minimum a bachelor’s degree or higher qualification in marketing, communications, international relations, social sciences, languages or a related field
• At least three years of experience developing and implementing social media content.
• Proven ability to write flawless copy in Azerbaijan and English 
• Strong technical knowledge of advertising platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and other digital channels.
• Proven success in managing social media channels to achieve communications and advocacy goals.
• Clear analytical thinking and strategic vision.
• Strong creative drive to generate new ideas, find opportunities and solve big challenges.
• Ability to write sharp, engaging, and persuasive ad copy.
• Deep technical knowledge of digital marketing and social media metrics measurement, reporting and evidence generation.
• Strong understanding of human rights, international development, or humanitarian response.
• Previous experience with the UN and other international organizations is desirable

For every Child, you demonstrate… 

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

  To view our competency framework, please visit  here. 

  UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.