Outreach/social media campaign about child-centered climate action

Details

Mission and objectives

Update UNICEF works in the world’s toughest places to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere. Across more than 190 countries and territories, we do whatever it takes to help children survive, thrive and fulfill their potential, from early childhood through adolescence.
The world’s largest provider of vaccines, we support child health and nutrition, safe water and sanitation, quality education and skill building, HIV prevention and treatment for mothers and babies, and the protection of children and adolescents from violence and exploitation.
Before, during and after humanitarian emergencies, UNICEF is on the ground, bringing lifesaving help and hope to children and families. Non-political and impartial, we are never neutral when it comes to defending children’s rights and safeguarding their lives and futures.
And we never give up.

Context

This assignment aims to highlight the unique impact and vulnerability of children to climate change, and to secure urgent child-centered climate action.
This campaign – building on UNICEF’s ‘climate change is changing children’ narrative – will launch globally on 3 July 2024 during the expected northern hemisphere heatwave season (June – Sept.).

Task description

We are looking for 5 experienced and creative Online Volunteers who will support our communications team with the development of an outreach/social media campaign. In close collaboration with the communications team, the Online Volunteers will:
– Discuss and define the campaign’s target audience, desired goals, and outcome
– Analyze target audience and develop an audience profile
– Define specific message/s and medium/tool to convey message/s to the target audience
– Develop the campaign’s implementation plan
The online volunteers will work under the guidance of UNICEF Guinea-Bissau Communication Officer, and in close collaboration with the Communication Associate.
The Online Volunteers will be provided with material and other sources to develop the outreach/social media campaign as required and available. For close coordination and discussion, the Online Volunteers are expected to be available for 3-4 calls via Skype/Zoom/Microsoft Teams.