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Purpose Statement
The incumbent is responsible for leading the development and execution of the PCT Strategic Marketing Plan (PCT SMP).
The main role of the incumbent is to analyze the current PCT practice (organization, products/services, processes, outreach, customer service and customer needs), conduct research on current/potential stakeholders, benchmark the PCT products and services in the global environment, determine the most effective way to reach target audiences and establish marketing goals, all in order to enable PCT stakeholders to choose the PCT international route when deciding on filing a patent application.
Duties and Responsibilities
The incumbent will perform the following principal duties:
Requirements
Education (Essential)
Advanced university degree in marketing, communications, customer service, management and administration, science-based disciplines or related fields. A first-level university degree in any subject with two years of relevant experience, in addition to the experience requested below, may be accepted in lieu of an advanced university degree.
Experience (Essential)
At least seven years of broad experience in market development/marketing communication functions in a large, diverse organization, preferably with B2B and/or B2C companies with regional/global coverage, with a focus on building integrated marketing plans and holistic customer experiences.
Experience developing marketing plans and in the deployment of marketing strategies in a systemic integrated way.
Experience managing change.
Experience (Desirable)
Experience in market development/marketing communication in legal services, preferably in intellectual property.
Experience in managing client relationships.
Experience in managing complex projects involving stakeholders from different backgrounds and cultures.
Language (Essential)
Excellent knowledge of English.
Language (Desirable)
Good knowledge of French and any other United Nations official language.
Job Related Competencies (Essential)
Competent user of Microsoft Office applications (Word, Excel, Outlook, PowerPoint) and social media.
Excellent communication and interpersonal skills and the ability to maintain effective partnerships and working relations in a multi-cultural environment with sensitivity and respect for diversity.
Ability to work in a multicultural and multilingual environment and to cope well with multitasked responsibilities.
Excellent problem-solving and analytical skills.
Ability to foster a customer focused culture with a view to enhancing service delivery.
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