Performance Marketing Analyst

Job title:

Performance Marketing Analyst

Company

Frasers Group

Job description

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique customer experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers providing flexible and convenient ways to pay across our collection of established brands, including Studio, Sports Direct, FLANNELS, USC, Frasers, and GAME.

Job Description

Forming part of the group digital analytics function, reporting into the head of digital analytics. You will work closely with the marketing team and wider digital functions, supporting with analysis and reporting to drive better decisions across our digital marketing channels.

• Leverage several data sources, like Google Analytics, transactional / customer databases, and advertising platforms to bring together concise analysis for our marketing teams.
• Work closely with data engineering to prioritise a roadmap of data models and automations to satisfy our marketing analytics needs.
• Scrutinising large datasets with visualisations tools (e.g. PowerBI / Looker) and presenting the outputs to senior management and wider digital teams.
• Work with relevant teams to define requirements for large scale automations of marketing audiences through CDP tools such as ‘Segment’.
• Mentor and support junior members of the analytics team.
• Create a framework of periodic analysis and reporting, communicating our marketing performance coherently.
• Measure the effectiveness of marketing campaigns through experimentation.
• Develop strong relationships with data engineering, commercial analytics, and other business stakeholders to ensure we have continuity in definitions and data governance.

Qualifications

• Proficiency with SQL (required) and R/Python (nice to have).
• Strong visualisation skills (e.g., PowerBI, Looker, Tableau etc.).
• Extensive experience working in a marketing or digital analytics position ideally within an ecommerce / retail business.
• Good understanding of applying marketing analytics core concepts (e.g. ROAS, CAC, acquisition, impressions).
• Expert communicator, with the ability to flex their presentation style based on the audience.
• A passion for data with natural curiosity for uncovering informative insight.
• Keen interest in the future of customer / marketing analytics, including customer data platforms, lifetime value, MMM, attribution.
• Experience building / briefing data models in a cloud environment (e.g. BigQuery, Snowflake, Redshift).
• Ability to work autonomously, building strong working relationships with key stakeholders across marketing, trading and other digital functions.

Additional Information

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits – Think fast, fearlessly, and take the team with you.
• Own it and back yourself – Own the basics, own your role and own the results.
• Be relevant – Relevant to our people, our partners and the planet.

Expected salary

Location

Stretford, Greater Manchester

Job date

Sun, 04 Feb 2024 04:14:21 GMT

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