Performance Marketing Executive

Job title:

Performance Marketing Executive

Company

Charles Stanley

Job description

Job Description:Job Purpose:We are seeking a creative, data-driven professional with a passion for social media, digital content, and communication. This exciting role involves supporting the development and activation of the social media and communications strategy for Charles Stanley Wealth Managers.Key Responsibilities:

• Manage content publishing across all social media channels, including maintaining Charles Stanley’s social media content calendar.
• Publish website content (articles, videos, podcasts), ensuring optimisation and maintenance.
• Support the marketing department with email communications and campaigns.
• Provide monthly reports on social media and email performance, offering actionable insights and recommendations.
• Oversee all of Charles Stanley’s social media channels, supporting the Content Marketing Manager in developing and activating the content marketing strategy.
• Write and edit social copy, provide insights on content format and messaging, and manage content development and delivery with internal and external creative teams.
• Collaborate with marketing, investors, subject matter experts, and external agencies to:

• Generate content ideas and tell compelling stories.
• Identify opportunities for collaboration with strategic partners and industry influencers.
• Develop and execute email communications, including newsletters, marketing campaigns, and event invitations.
• Publish website content, including insight articles, videos, and podcasts.
• Track social media and email performance, providing monthly reports and data-driven insights for the sales, investment, and marketing teams.
• Stay informed about key financial events and the daily news agenda to identify proactive opportunities.
• Monitor competitor activity and industry trends through social listening, engaging with social media comments, queries, and requests, and escalating concerns as needed.
• Ensure all communications adhere to brand and regulatory standards.
• Champion social media within Charles Stanley, supporting and educating colleagues on digital content creation and social media best practices.

Qualifications & Experience:

• Degree or equivalent in marketing, communications, or a related field.
• 3+ years of experience in a social media or communications role, preferably within a regulated industry or agency.
• Proven experience in project managing social media content programs.
• Strong writing and editing skills for social media copy.

Knowledge and Skills:

• Experience managing social media programs, including content creation and calendar maintenance.
• Strong understanding of tailoring content for platforms like LinkedIn, Twitter, Facebook, Instagram, YouTube, and Vimeo.
• Familiarity with social media management tools (ideally Hootsuite), content management systems, email marketing software, and Google Analytics.
• Excellent written and verbal English skills, with the ability to work effectively with individuals at all levels.
• Strong organisational skills, with the ability to multi-task, manage, and prioritise projects to meet deadlines.
• Ability to work independently and use initiative.
• Flexibility to participate in other marketing-related activities as needed, supporting the team to achieve successful outcomes.

Expected salary

Location

London

Job date

Sun, 17 Nov 2024 00:59:26 GMT

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