Performance Marketing Manager

Job title:

Performance Marketing Manager

Company

Aerial Direct

Job description

Performance Marketing ManagerOur marketing team are a small, tight-knit team that support all departments within the Aerial Direct group with their marketing goals. Based in our newly refurbished Fareham offices and reporting into our Marketing Director, this is a brand-new role responsible driving growth and achieving performance targets through strategic planning and execution of various digital marketing campaigns for all companies within the group. You’ll take charge of for PPC and marketing lead generation, managing current PPC agencies, and running in-house PPC campaigns
This would represent a great opportunity if you’re looking to take on a fresh challenge within a dynamic, growing business, with the opportunity to get involved at the ground level in some really exciting projects.What do we offer?

• Holiday rising with each year of service
• Your Birthday Off – after all it’s the most important day of the year!
• Christmas Closure in addition to your annual leave
• Free eye tests & support towards glasses
• Gym Discounts
• Our Employee Assistance Programme offering confidential Wellbeing Support
• Regular events and activities throughout the year including our famous Christmas Party, summer party & Employee Awards!
• Company pension scheme
• Commission Scheme

You’ll get involved in:
Strategy Development:

• Develop and implement performance marketing strategies to achieve business objectives for all companies within the group.
• Identify target audiences and create comprehensive marketing plans to reach them effectively.

PPC Campaign Management:

• Fully manage and optimise PPC campaigns across various platforms (Google Ads, Bing Ads, social media).
• Plan, create, execute, monitor PPC campaigns, conduct keyword research, ad copy creation, bid management, performance analysis.
• Oversee and coordinate with external PPC and lead generation agencies.

Campaign Management:

• Plan, create, execute, and optimise digital marketing campaigns across various channels, including search engines, social media, email, and display advertising for internal and external stakeholders.
• Manage and oversee the day-to-day performance of paid marketing channels, ensuring campaigns are on track to meet KPIs and ROI targets.
• Coordinate with external paid advertising agencies and third-party vendors to ensure effective campaign execution and performance.

Lead Generation & Sales:

• Develop and implement strategies to drive lead generation and sales through digital marketing efforts.
• Monitor and optimise lead generation campaigns to ensure a steady pipeline of high-quality leads.
• Collaborate with the sales team to ensure seamless handoff of leads and measure the impact of marketing efforts on sales outcomes.

Data Analysis & Reporting:

• Analyse campaign performance data to derive insights and make data-driven decisions.
• Generate regular reports on key metrics and performance trends to present to the Marketing Director and other stakeholders.
• Report on KPIs for all digital marketing campaigns and monitor them rigorously to ensure targets are met.

Budget Management:

• Working with the Marketing Director and Sales Director to manage and allocate marketing budgets efficiently to maximise ROI.
• Conduct A/B testing and other optimisation techniques to ensure the highest possible performance.
• Monitor spend and adjust strategies to stay within budget while achieving desired outcomes.

Collaboration:

• Work closely with creative teams to develop compelling ad creatives and content.
• Collaborate with cross-functional teams, including product, sales, and customer support, to align marketing efforts with overall business goals.
• Liaise with group companies to understand their unique marketing needs and tailor strategies accordingly.

Technology & Tools:

• Utilise marketing technology and tools to track and optimise campaign performance (e.g., Google Analytics, Facebook Ads Manager, SEMrush, etc.).

Ideally, you’ll have experience of:

• Strong experience in performance marketing, with a proven track record of managing successful digital campaigns.
• PPC, SEO, SEM, social media advertising, and email marketing.
• Managing external agencies and third-party vendors.
• Experience in e-commerce or a fast-paced digital environment.
• A real passion for digital marketing with the experience to demonstrate success, as well as the desire to build and deliver an exciting strategy
• Forward thinking and strategic in nature, capable of seeing the bigger picture, as well as stay focused on details.
• Influential and persuasive to get messages across and defend a point of view.
• Resilient and comfortable with change, wiling to flex plans to meet shifting commercial priorities
• Hands on and supportive to a wider team

It would be great if you have:

• Familiarity with SQL or other data querying languages.
• Advanced certifications in digital marketing (e.g., Google AdWords, Facebook Blueprint).

Who are we?We exist to enable our customers to have the conversations that matter. We do this through effective partnerships and a great customer experience. Working at Aerial Direct isn’t just a career, it’s a decision to be better. It’s choosing to take on interesting work that challenges you. We can promise that your hard work will be rewarded and recognised, and you’ll be given the tools, training, and support needed to do a great job.
We are proud to be one of the UK’s leading independent providers of telecommunications. We are equally as proud of our employees who have helped us become one of the largest O2 partners in the UK.Our Process
Step 1: Is there a fit? You’ll have a chat with our Talent Acquisition team, talk through your past experiences and what it is you’re looking for from your careerStep 2: Teams meeting with your would-be manager, our Marketing Director, to talk through your motivations, whilst also getting a feeling for Aerial Direct and the team.Step 3: Come and meet the team at our newly refurbished offices to talk things through in more detail. You’ll run through a few scenario based questions, and get the opportunity to ask anything you’d like to learn about.Step 4: If it looks like a good fit from both sides, we’ll be looking to make you an offer!Our Values:All: We are one team enabling each other and the business to thriveElite: We will be the very best that we can be for our customers and our colleaguesRespectful: We show respect for our environment, our people and above all else, our customersImpeccable: We will deliver the best customer experience and service in all we doAgile: We’re always looking to be one step ahead, quick to move, and to anticipate our customers’ needsLimitless: We seek continuous improvement in order to grow and develop the businessWe understand that some individuals may hesitate to apply for a position if they do not meet all of the listed requirements. However, we firmly believe in recognising potential and are open to considering all applications based on the skills and experience candidates possess. We are committed to fostering growth and welcome applicants to pursue opportunities with us.Upon submission, this form will collect and send us your contact details so we can respond to your enquiry. Please view our privacy policy for more information about how we protect and process the data you submit.I consent to Aerial Direct collecting, processing and securely storing the details contained within this form and to contact me in response to my application, in accordance with our privacy policy .Powered by JazzHR

Expected salary

Location

Fareham, Hampshire

Job date

Fri, 02 Aug 2024 02:09:35 GMT

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