Job Summary:

Your Role

As Principal Communications Specialist, you will: use the power of storytelling, relevant technologies, and the varied work of ADB teams to lead the conceptualization and production of high-quality, multi-platform creative content to guide and strengthen ADB’s brand as Asia and the Pacific’s main development partner.

You will:

• Lead the development and production of engaging, high-quality creative content across a range of formats and channels to support corporate communications campaigns and priorities.
• Manage ADB corporate social media and multimedia content production, including video, photography, motion graphics, infographics, data visualization, and other multimedia products.
• Build a culture of creativity and excellence in storytelling and content production across ADB by advising and collaborating with teams on the conceptualization, development, and production of content.
• Produce content for and support direction of high-profile external and internal events, including for broadcast on social media or other channels.
• Source, manage, and monitor the outputs and performance of staff, consultants, and service providers supporting content production.
• Oversee the related budget and vendor relationships.
• Provide mentoring to teams and individuals and ensure their ongoing learning and development.
• Perform other duties as assigned by Director, DCMD.

Qualifications

You will need:

• Master’s degree or equivalent, in Communications, Journalism, Public Policy, International Development or relevant fields. University degree in related fields and at least 5 years specialized experience relevant to the position can be considered.
• Minimum of 12 years of relevant professional experience, including at international level and demonstrated understanding of development issues, particularly in the Asia-Pacific region. International experience working in several countries.
• Significant experience developing and executing high-quality creative content for a range of platforms in a collaborative, multicultural environment.
• Deep understanding of social media, multimedia, the digital content landscape, and best practices
• Experience producing videos from end to end, with technical expertise in video, audio, and all phases of production, including pre-production, during, and post-production. Proficient in scripting, digital editing, video compression across multiple platforms, and motion graphics design.
• A strong creative sense and storytelling ability to captivate and engage audiences.
• Experience developing original and compelling concepts, scripts, and storyboards tailored to specific strategies and target audiences.
• Demonstrated expertise in composition, framing, and visual effects to create a cohesive and visually appealing aesthetic.
• Expertise in sound design, music selection, and voice-over integration to enhance and enrich visual content.
• Experience leading and managing creative teams and advising a range of clients on content production.
• Experience commissioning and directing external creative content producers, ensuring delivery aligned with corporate brand standards and quality expectations.
• Experience preparing and implementing strategic communications plans in a large organization desired.
• Experience providing skills training techniques and ability to mentor more junior team members desired