Product Marketing Manager

Job title:

Product Marketing Manager

Company

FE fundinfo

Job description

Join FE fundinfo as a Product Marketing Manager!FE fundinfo is a leading financial data provider, connecting the investment industry across the UK, Europe, and Asia-Pacific through an integrated platform. Our skilled team empowers clients with data-driven insights, making the industry Navigate Complexity with Confidence!As a Product Marketing Manager, you’ll drive the success of FE fundinfo’s product suite by developing impactful go-to-market strategies, crafting tailored value propositions, and aligning product, sales, and marketing efforts for our Wealth Management and Financial Adviser space. You’ll play a key role in boosting market penetration, increasing customer engagement, and positioning FE fundinfo as a leader within the investment industry.Your key responsibilities as a Product Marketing Manager will include:

• Developing and executing go-to-market plans and product adoption for products and features in collaboration with Product, Sales, and Demand teams.
• Creating compelling value propositions that resonate with key customer segments such as Wealth Managers and Financial Advisers.
• Conducting market research and competitor analysis to inform strategy.
• Building customer personas and segment-specific messaging.
• Producing sales enablement materials (e.g., product sheets, sales decks, demo videos).
• Monitoring campaign performance, optimizing initiatives, and tracking KPIs.

You will need the following experience and skills to join us as a Product Marketing Manager:

• You must have proven product marketing experience in wealth management, financial advice, financial services, or fintech.
• You will have a strong understanding of Asset and Wealth Management ecosystems.
• You should have experience in go-to-market strategy for B2B products.
• You must possess exceptional storytelling and communication skills.
• You will have proficiency in market research, segmentation, and performance reporting.

At FE fundinfo, we value Trust, Connectivity, and Innovation. We offer a dynamic work environment with flexible hours, hybrid work options, and opportunities for learning and development. Our team enjoys social events, team activities, and the chance to participate in charity initiatives.Benefits:

• 25 days of annual leave with the option to buy an extra 5 days each year.
• Benefit from enhanced paternity, maternity, and shared parental leave.
• Secure your future with our pension scheme.
• Advance your career with sponsored learning and development, including formal qualifications.
• Comprehensive health coverage to keep you and your family protected.
• Stay fit with discounted gym memberships.
• Take advantage of the Bike to Work scheme for eco-friendly commuting.
• Keep your eyes sharp with eye care and flu jab services.

Apply today and let’s grow together!

Expected salary

Location

London

Job date

Fri, 17 Jan 2025 23:24:09 GMT

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