Product Marketing Manager

Job title:

Product Marketing Manager

Company

Liberty Global

Job description

About usWe’re on a mission to make clean energy easier for everyone. We take pride in our promise to do what’s right by our people, customers, and planet – it’s basically why we get up in the morning. Across charging, solar, storage and business, our ambition remains the same: inspiring a clearer path to clean energy.We care deeply about making a difference to the planet and are on the hunt to find other humans who feel the same way.We also care a lot about Egg puns – the more the merrier.If this sounds like you – crack on!Job PurposeWe are seeking a dynamic and experienced Product Marketing Manager to join our innovative team. This role is pivotal in defining and executing go-to-market strategies, ensuring our products meet market needs, and driving their success in the marketplace. If you have a passion for understanding customer needs and creating compelling product narratives, we want to hear from you.Key Responsibilities:

• Develop and execute comprehensive go-to-market strategies for product launches.
• Conduct in-depth market research to gather customer insights and competitive analysis.
• Create and refine product messaging and value propositions that resonate with target audiences.
• Collaborate closely with Product, Sales, and Marketing teams to align marketing strategies.
• Develop and manage marketing materials such as brochures, case studies, and digital content.
• Collect and analyse customer feedback to inform product development and improvements.
• Track and report on key performance indicators (KPIs) to measure the success of marketing initiatives.
• Provide sales teams with the necessary tools, training, and resources to effectively sell products.
• Oversee the entire customer journey, ensuring seamless transitions from interest to sales, delivery, and in-life stages.
• Collaborate with various business units to ensure a comprehensive understanding of how the product works and aligns with customer expectations.

Knowledge and Experience

• Experience in the tech industry
• Familiarity with digital marketing tools and techniques.
• Experience with market research and data analysis.
• Knowledge of relevant regulations, standards, and certifications related to solar energy and electric vehicle charging in the UK.
• Familiarity with solar energy systems, EV charging infrastructure, and related technologies.
• Knowledge of solar photovoltaic (PV) systems, including design, installation, and maintenance.
• Understanding of electric vehicle charging technologies, standards, and protocols.
• Based in our London or Leeds office with flexibility for remote work.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in product, marketing or product marketing.
• Strong analytical and project management skills.
• Excellent communication and presentation skills.
• Proven ability to work collaboratively with cross-functional teams.
• Ability to adapt to a rapidly changing industry and technology landscape.

*Egg is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for our people.

Expected salary

Location

London

Job date

Wed, 14 Aug 2024 05:21:24 GMT

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