Product Marketing Manager – Sage Network

Job title:

Product Marketing Manager – Sage Network

Company

Sage

Job description

We’re looking for a Product Marketing Manager to join the fantastic Global Product Marketing organisation working across our technology, platform and innovations business unit (BU) which encompasses a growing portfolio of solutions and services from the Sage Network, Sage AI, Data and Digital Services and our Developer Experience teams.

The role reports into the global head of product marketing across this space and will be accountable for the creation and delivery of creative and disruptive go-to-market (GTM) plans and strategies to get our propositions seen, heard and felt across the Sage organisation and industry ecosystem.

This role will lead the definition, planning and execution of turning our value propositions into GTM programs, including targeting, opportunity size, channel strategy, sequencing, customer journey, promotion, tactics, etc. as well as ownership of optimising the global and regional GTM strategies.

To achieve this, the role will work as part of the Sage Network Business Unit squad, working day to day with product marketing peers, growth teams and our wider marketing colleagues across key functions and regions to ensure integrated thinking and successful execution.

The successful applicant must have a passion for taking the complex and making it simple, for marketing through compelling stories, utilising proof points, and driving pipeline activities by deeply understanding how our solutions, APIs, AI-powered services and future applications built on the Sage Platform will add value to small and medium businesses, technology and business partners, and third-party developers and FinTechs.

Success in this role is defined by the role holder’s ability to translate the BU strategy, growth plans and value propositions from their product marketing colleagues into an actionable GTM plans that resonate and are impactful across the Sage organization, supporting the Sage Network, Sage AI and Data and Digital teams’ goals and revenue targets.

This role has a strong focus on delivering Product Marketing strategic outputs as well as supporting the execution of launches. An astute ability to navigate between different short and long-term priorities are critical factors of success. This role will be accountable for our global plans, however, will need to build successful relationships and ways of working with regional product marketing and broader marketing function teams to prioritise and execute plans.

#LI-SW1

Key Responsibilities Summary of your day-to-day?
You will be part of the broader Sage Network Business Unit squad, responsible for defining GTM strategy and plans, clearly differentiating us from the competition and driving commercial outcomes/targets. You will be accountable for ensuring successful launch in-market for new propositions/products that go to market. This will include end to end responsibility for launch and leading the regional launch squad, including detailed channel strategies of how best to deliver the proposition to market. This includes messaging, positioning, further value add content, sales enablement tools etc.

Minimum qualifications

• Experience as a Product Marketing Manager
• Experience of launching developer platforms and Appstore/marketplace would be beneficial.
• Ability to disrupt markets through innovative ideas balanced with market research against a strategic plan.
• Strong knowledge of building an API and data driven propositions, which includes a deep understanding of the business needs and challenges faced by customers, small and medium businesses, and competitors in the space.

Dig deeper about who we are:
Who is Sage:
Life at Sage:
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How we make a difference:
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Your benefits
Benefits video – .
·Comprehensive health, dental and vision coverage
·Work away scheme for up to 10 weeks a year
·On-going training and professional development
·Paid 5 days yearly to volunteer through our Sage Foundation
·Flexible work patterns and hybrid working

Function Global Product Marketing

Country United Kingdom

Office Location Newcastle;Winnersh;London

Work Place type Hybrid

Advert People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than forty years, and people are driving our future as a great SaaS company. We’re writing our next chapter. Be part of it!

At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.

We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us at for assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, colour, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.

Expected salary

Location

England

Job date

Thu, 25 Jan 2024 06:26:32 GMT

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