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Project Background:

Launched nation-wide in September 2021, the Ayushman Bharat Digital Mission (ABDM) seeks to power India’s quest for Universal Health Coverage by creating the interoperability required for health information and records to be exchanged seamlessly across digital platforms, leading over time to improved access, quality and affordability of health services. Central to ABDM is the concept of a health account (Ayushman Bharat Health Account or ABHA). An individual with an ABHA can link their personal health and / or medical records to this account, and provide their consent to share their records with any other system that is ABDM-enabled. For instance, if they have been referred to a specialist for a consultation, they may provide them with access to diagnostic and other records that provide the specialist a comprehensive view of their medical history.

The National Health Authority (NHA), an autonomous government institution manages the implementation of ABDM across the country. There has been tremendous progress so far, with 520+ million ABHA created, ~230,000 health facilities and ~270,000 health professionals registered. With 160+ health systems and apps ABDM-enabled, and the introduction of functionalities such as ‘scan and share’ for OPD registration, usage is deepening as well, with over 335 million health records already linked to ABHAs.[1] With new platforms powered by ABDM such as the Unified Health Interface (UHI) and Health Claims Exchange (HCX) being introduced, the health ecosystem in India is poised to fully leverage ABDM’s potential.

WJCF has been supporting the operationalization and roll-out of ABDM since January 2021, working closely with and under the guidance of the NHA. Our focus has been on driving adoption of ABDM among healthcare providers, especially private sector physicians. A key constituency in the private sector are doctors, who are not only the main ‘consumers’ of health and medical records (on the basis of which they make their diagnoses and prescribe care) but also the main ‘producers’ of these records.

Position Summary:

WJCF has been selected to support Uttarakhand in driving adoption of ABDM in four districts among the private sector (Dehradun, Haridwar, Nainital, Udham Singh Nagar), as a Development Partner under the NHA’s ‘100 Microsites’ initiative. Our primary responsibilities include building capacity of the field staff deployed by the ‘Interfacing Agency’ and supporting the State ABDM Office in monitoring progress and reporting to the NHA. Apart from the three key stakeholders (State ABDM Office, Interfacing Agency and the NHA), we will also work closely and collaboratively with multiple stakeholders, including state-and-district level authorities, statutory bodies such as medical commissions, professional associations, and of course, the healthcare professionals themselves.

WJCF is looking to hire a Program Officer to work in close collaboration with key stakeholders to support the implementation of seven microsites in Dehradun (2), Nainital (1), Haridwar (2), Udham Singh Nagar (2). The Program Officer will be based out of Nainital.

The microsite approach to adoption is important for the ABDM ecosystem in two main ways: By engaging deeply with an ecosystem of providers, it helps catalyse demand for ABDM through a ‘flywheel’ effect – demonstrating the value of ABDM to all stakeholders, thereby jump-starting wider demand-based adoption. As sites for learning and experimentation, microsites deepen the ABDM ecosystem’s understanding of attitudes, incentives and circumstances that can drive or hinder adoption of ABDM, thereby helping to identify new use cases and sharpen its value proposition.

This role provides an opportunity to be at the heart of and directly influence the nascent and fast-moving digital health journey in India. While based out of Nainital, the successful candidate will be supported by and will work closely with the Senior Analyst based out of the State ABDM Office in Dehradun, and our team based out of the NHA in New Delhi.

• Proactively supporting the field team (hired by the Interfacing Agency) and building their capacities to successfully implement the microsites in the selected districts.
• Systematically monitoring progress, documenting, and distilling insights and reporting for the microsite(s) implemented in Uttarakhand.
• Building useful tools and checklists for the interfacing agency to optimise the interfacing agency’s field team outreach (e.g., visit planner, visit checklists, FAQs, reporting forms, etc.)
• Monitor the progress of the microsites and support the State ABDM office in documenting the learnings and reporting progress to the National Health Authority.
• Enabling regular problem solving and cross-learning among the field executives to ensure that the best practices are quickly identified and adopted.
• Report all issue(s) as identified on field (technical/ procedural) to (i) State ABDM office, (ii) NHA in a concise manner. Ensure that issues are resolved, and timely action is taken.
• Supporting SAO to identify and participate in medical conferences, workshops, and CME sessions to convey benefits of becoming a part of the ABDM ecosystem.
• Engaging professional bodies and associations of healthcare professionals to leverage their existing communication channels (sessions, newsletters, magazines, blogposts, and such others) for spreading awareness about ABDM among their members.
• Exploring other innovative ways to reach out and engage healthcare professionals to enable them to participate in India’s digital health journey.

• Master’s/bachelor’s degree in management, public health, engineering, digital health, public policy, or similar fields.
• Work experience of at least 4 years in implementation of programs related to digital health, public health, community outreach and mobilization, or similar areas.
• Proven performance in a fast-paced, results driven environment.

Preferred

• Experience working in a multi-stakeholder environment and / or government stakeholder management experience would be a strong positive.
• Experience in e-governance or digital health programs in India.

Required Skills & Traits:

• Learning mentality
• High level of ownership
• Excellent analytical (qualitative and quantitative) skills and communication (written and verbal) skills
• High level of proficiency in Microsoft Office, particularly Excel, PowerPoint and Word
• Willingness to travel within state, as required (up to 40% travel)
• Ability to think strategically, handle ambiguity, and problem solve in a fast-paced, limited-structure, multicultural environment
• Impeccable integrity
• Humility and open-mindedness
• Tenacity and resourcefulness
• Willingness to speak up, and then to commit once a decision is taken

Preferred Skills & Traits:

• Ability to navigate complex processes and influence decision-making in a professional and collaborative manner
• Fluency in English and Hindi

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