Public Relations Account Executive

Are you a strategic, creative PR practitioner with a passion for health and lifestyle? Do you want to make a difference? We’re looking for an Account Executive to support a variety of accounts with a focus on pharmaceutical, consumer health and lifestyle. The ideal candidate has a minimum 2-3  years of agency communications experience, excellent writing and presentation skills, is resourceful and motivated to learn. We’re a full-service independent agency with entrepreneurial spirit, national reach, and global partners. Currently working remotely. Ready to take the next step in your career? See below for a detailed job description and send your resume to [email protected] with the subject line Account Executive.

About the Job

The account executive takes on an increasingly important role in many aspects of agency and client activities. Reporting to the Senior Account Manager, the AE is involved in all areas of account service from liaison with vendors and consultants, research, trends and insights monitoring, budget administration, brainstorming, strategic and creative planning, writing, media outreach, influencer relations and campaign logistics. As a pivotal member of the account team, the AE is the person most responsible for the day-to-day operations of the account, including some elements of direct client contact.

Tasks and Responsibilities

Responsibilities will include, but not be limited to the following:

Media and Influencer Relations

• Media list development and ongoing updates; influencer identification; creative and timely storyline development and pitching; media relationship development; proactive media opportunity identification, solicitation, and request coordination; media distribution.

Social Media (Client and Agency)

• Content (copy) calendar development; image development/sourcing; scheduling and posting, community management and engagement; analytics and reporting.

Content Development

• Developing and formatting copy. Examples include social media content, wrap and MRP reports, media materials, client memos. Will gradually have the opportunity to support on proposals and other writing assignments.

Project Management

• Account team support; client and internal meeting scheduling and participation; agenda development, note-taking, and contact reports; management and input to project plans/critical paths; maintain organized client files; purchase order and supplier sourcing and coordination; event and campaign logistics coordination; understanding concepts of billability and grow knowledge of budget management and job costs.

Research And Monitoring

• Research for clients and new business opportunities; media monitoring with support of agency tools/technology; monitoring of mainstream and social media for emerging trends, client and agency industry news, etc.; dissemination of media results as appropriate; ongoing updates to media monitoring criteria.

Strategic Input

• Participate in brainstorming sessions; provide creative input, conduct research, and support business development opportunities and presentations; develop knowledge of the client’s industry (trends, competitive environment, stakeholder, etc.

Skills and Expectations

• Strong organizational skills
• Strong verbal and written skills with minimal supervision or editing required
• Excellent attention to detail
• Ability to think strategically
• Resourceful and proactive
• Ability to work independently and prioritize deliverables
• Receptive and collaborative
• Social, digital, media relations, and online research skills
• Ability to effectively manage activities across multiple accounts
• Be proficient and or able to quickly adapt to technology (Microsoft Office Suite, Canva, MRP, monitoring tools)

Qualifications

• Minimum postsecondary diploma or degree in communications, public relations, or journalism.
• Minimum of 2 to 3 years of agency public relations experience.
• Proficiency in French considered an asset.

Additional

• Salary and vacation commensurate with experience
• Technology allowance
• Seasonal holiday closing and summer hours
• Medical and dental plan
• New business bonus
• Location virtual, based in Montreal, Toronto
• Occasional in-person client and agency meetings required