To advance animal rights by generating specialized media coverage of PETA’s campaigns
To coordinate outreach and correspondence with media representatives and establish long-lasting productive professional relationships to help ensure animal rights issues remain in the spotlight
Primary Responsibilities and Duties:
Generate press coverage for PETA campaigns and specialize in celebrity, influencer, sports, and Animals in Film and Television (AFTV)-related media pitches through:
Becoming an expert in and applying your knowledge of sports, celebrity, and entertainment media to brainstorm ideas for potential campaigns and press opportunities
Establishing, developing, and maintaining contacts with reporters, editors, podcast hosts, and producers who cover, or would be interested in covering, issues related to PETA’s work, across all media platforms
Researching and identifying appropriate local and national media outlets and podcasts for placing coverage of PETA’s efforts
Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns
Keep up to date on job transitions/changes in the journalism industry
Monitor trends in sports, celebrity, and entertainment media coverage and news readership
Represent the organization to the media, attending meetings and events as needed
Monitor email and voicemail afterhours and, as needed, manage rush media requests
Perform any other duties assigned by the supervisor
Requirements:
Bachelor’s degree or equivalent experience working in a professional environment
Minimum of two years of professional working experience in public relations or the media industry
Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner
An interest in the news and public relations
Willingness and ability to be on call and service rush news releases during weekend and evening hours
Thorough knowledge of animal rights issues and campaigns and a desire to pursue a career in animal rights
Interest in celebrities and the entertainment industry
Professional writing experience, including newspaper or magazine writing experience
Demonstrated thorough knowledge of animal rights issues and campaigns
Demonstrated ability to work on multiple projects simultaneously
Willingness and ability to travel on occasion
Proven ability to take initiative and follow-through
Demonstrated ability to make sound judgments and work independently
Proven exceptional written and verbal communication skills
Proven excellent organizational skills
Proven ability to work well under pressure and meet tight deadlines
Professional appearance and adherence to a healthy vegan lifestyle
Support for PETA’s philosophy and the ability to professionally advocate PETA’s positions on issues
Commitment to the objectives of the organization
The salary range for this position is $52,500 – $68,950 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.
A list of benefits available to qualified employees is available here.
Tagged as: public relations
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