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“This position is being re-advertised. existing applicants need not re-apply, as your application will still be considered. Thank you.”
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
This position resides within the Digital Strategy Section, as part of the Division of Global Communication and Advocacy (GCA), and reports directly to the Digital Communication Specialist (Senior Web Editor). The role has a dotted line to the marketing team of PFP, the division of UNICEF responsible for global fundraising and partnerships.
The Digital Strategy Section (DSS) manages all UNICEF global digital channels and digital communications, in 5 languages, across unicef.org, global social media channels, and the implementation of formal UNICEF digital partnerships. DSS creates and implements digital content strategies for UNICEF’s global messaging, including by writing and editing for various audiences.
The Digital Communication Specialist (Digital Strategist High-value Audiences) will be responsible for crafting digital content that reaches and engages prospective, high-value partners in the private sector. This will require conceptualizing digital campaigns and writing web pages based on audience insights. The Specialist will collaborate with UNICEF’s communications, partnership, and marketing managers to draft, publish, and disseminate webpages and other marketing collateral.
The role has a dotted line to the marketing team of PFP, the division of UNICEF responsible for global fundraising and partnerships. PFP has recently launched a High-Value Global Marketing Strategy and is bringing this to life with new marketing campaigns and activations. These will run ‘above the line’ in out-of-home advertising, print and digital, as well as organic social media campaigns and dedicated public relations, and other local activations such as fundraising events. The goal in many of these campaigns will be to drive prospects through to campaign landing pages and/or our unicef.org partnership pages, to further engage prospects on why UNICEF should be their partner of choice.
For every child, a Champion
The Digital Communication Specialist (Digital Strategist High-value Audiences) is responsible for managing the content of select partnership webpages within unicef.org, working across Communications and Partnership divisions to ensure digital partnership content is conceptualized, written, edited, and designed to the highest editorial and UX standards. This will include managing the workflows of internal stakeholders to ensure all teams align to meet and report on strategic goals for user journeys and experiences.
PFP is seeking ways to engage high-value audiences from corporations, the world of philanthropy (ultra-high net worth individuals), and foundations, so as to secure more partnerships that will help bring the world closer to achieving the SDGs.
In the context of high-value fundraising (corporations, ultra-high net worth individuals, foundations, and membership organizations), the world is increasingly borderless. Global engagement via social media and online platforms have increased the reliance on digital channels to offer multi-country solutions for audiences around the world. UNICEF communications channels are critical worldwide in reaching fundraising prospects with the right information and to provide avenues to engage with key audiences on their journey towards becoming a UNICEF partner.
As a Digital Communication Specialist (Digital Strategist High-value Audiences) with exemplary interpersonal, coordination, and writing skills, you are an experienced professional with the combination of copywriting, editorial, creative, and marketing knowledge to be able to effectively oversee content creation and marketing journeys. You will act as a copywriter and editor, and support content management on social media for UNICEF’s priority high-value audiences. You understand how different digital functionality and features can support our fundraising ambitions, for example building user journeys and content mapping to drive prospect engagement and data collection.
By working with specialists across public communications and fundraising teams, you will deliver content through drafting, publication, and dissemination stages to ensure UNICEF reaches and engages the right audiences with the right messaging. You will collaborate with other content creation teams, for example in marketing and partnerships, to ensure editorial consistency so as to create better digital experiences and drive results for fundraising.
You are also able to effectively communicate with a variety of stakeholders at various levels and understand how to analyze and report on multi-channel campaigns with an eye to key performance indicators and results across the marketing funnel.
How can you make a difference?
DELIVERABLES:
Estimated Duration of the contract
Reporting To:
Working Place:
To qualify as a champion for every child you will have…
Education:
Experience:
Language requirements:
For every Child, you demonstrate…
UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values
The UNICEF competencies required for this post are…
During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Remarks:
UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be cancelled.
All selected candidates will undergo rigorous reference and background checks and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
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Deadline: Eastern Standard Time
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