Re-advertised – Digital Communication Specialist (Digital Strategist High-value Audiences), P-3, TA (364 days), # 125592, DGCA/PFP, New York, HQ

“This position is being re-advertised. existing applicants need not re-apply, as your application will still be considered. Thank you.”

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

This position resides within the Digital Strategy Section, as part of the Division of Global Communication and Advocacy (GCA), and reports directly to the Digital Communication Specialist (Senior Web Editor). The role has a dotted line to the marketing team of PFP, the division of UNICEF responsible for global fundraising and partnerships.  

The Digital Strategy Section (DSS) manages all UNICEF global digital channels and digital communications, in 5 languages, across unicef.org, global social media channels, and the implementation of formal UNICEF digital partnerships. DSS creates and implements digital content strategies for UNICEF’s global messaging, including by writing and editing for various audiences. 

The Digital Communication Specialist (Digital Strategist High-value Audiences) will be responsible for crafting digital content that reaches and engages prospective, high-value partners in the private sector. This will require conceptualizing digital campaigns and writing web pages based on audience insights. The Specialist will collaborate with UNICEF’s communications, partnership, and marketing managers to draft, publish, and disseminate webpages and other marketing collateral. 

The role has a dotted line to the marketing team of PFP, the division of UNICEF responsible for global fundraising and partnerships. PFP has recently launched a High-Value Global Marketing Strategy and is bringing this to life with new marketing campaigns and activations. These will run ‘above the line’ in out-of-home advertising, print and digital, as well as organic social media campaigns and dedicated public relations, and other local activations such as fundraising events. The goal in many of these campaigns will be to drive prospects through to campaign landing pages and/or our unicef.org partnership pages, to further engage prospects on why UNICEF should be their partner of choice. 

For every child, a Champion 

The Digital Communication Specialist (Digital Strategist High-value Audiences) is responsible for managing the content of select partnership webpages within unicef.org, working across Communications and Partnership divisions to ensure digital partnership content is conceptualized, written, edited, and designed to the highest editorial and UX standards. This will include managing the workflows of internal stakeholders to ensure all teams align to meet and report on strategic goals for user journeys and experiences. 

PFP is seeking ways to engage high-value audiences from corporations, the world of philanthropy (ultra-high net worth individuals), and foundations, so as to secure more partnerships that will help bring the world closer to achieving the SDGs.  

In the context of high-value fundraising (corporations, ultra-high net worth individuals, foundations, and membership organizations), the world is increasingly borderless. Global engagement via social media and online platforms have increased the reliance on digital channels to offer multi-country solutions for audiences around the world. UNICEF communications channels are critical worldwide in reaching fundraising prospects with the right information and to provide avenues to engage with key audiences on their journey towards becoming a UNICEF partner. 

As a Digital Communication Specialist (Digital Strategist High-value Audiences) with exemplary interpersonal, coordination, and writing skills, you are an experienced professional with the combination of copywriting, editorial, creative, and marketing knowledge to be able to effectively oversee content creation and marketing journeys. You will act as a copywriter and editor, and support content management on social media for UNICEF’s priority high-value audiences. You understand how different digital functionality and features can support our fundraising ambitions, for example building user journeys and content mapping to drive prospect engagement and data collection. 

By working with specialists across public communications and fundraising teams, you will deliver content through drafting, publication, and dissemination stages to ensure UNICEF reaches and engages the right audiences with the right messaging. You will collaborate with other content creation teams, for example in marketing and partnerships, to ensure editorial consistency so as to create better digital experiences and drive results for fundraising. 

You are also able to effectively communicate with a variety of stakeholders at various levels and understand how to analyze and report on multi-channel campaigns with an eye to key performance indicators and results across the marketing funnel. 

How can you make a difference? 

• Act as a strategic liaison between high-value fundraising teams in HQ, marketing and content teams, and the global digital team in GCA and manage the joint calendar.
• Write and/or edit new partner-facing webpages on unicef.org and revise existing private sector partner pages to reflect updated editorial approach for partner engagement and donor visibility, with the goal of increasing engagement and interaction on the site. This will include working with the marketing and communications teams across PFP on optimizing the site design to increase engagement and embedding relevant functionality.
• Managing the ongoing content updates on select global partnership pages, create digital marketing content including for SEM, SEO, LinkedIn and other digital media, with a specific focus on writing & editing.
• Support the creation, integration, and ongoing management of campaign landing pages on unicef.org, including project management, testing, and publishing to agreed timelines. Some elements of this work may be supported by UNICEF’s global marketing agency.
• Liaise with the GCA Digital Intelligence team on creation of dashboards and other tracking mechanisms to establish benchmarks and provide comprehensive web traffic analysis for key campaign pages.
• Support the integration across different campaigns and activations for agreed key moments, as well as ongoing activity and ensure the ongoing integrity of the journey, site design, a cohesive UX, and optimized page performance.
• Liaise with the Governance and Platforms team to support prioritizing and estimating the workflow and determining the high-value fundraising development needs (a list of jobs).
• In terms of social media, liaise with the PFP Digital Media Communication Specialist and global media team to manage the interaction across user journeys.
• Systematically and actively monitor and review engagement performance across channels.
• Ensure that all content is written, edited, and published to adhere to UNICEF’s global editorial strategies and standards (including the UNICEF Style Guide and Brand Book), and is consistent with insights for the high value target audience and marketing strategy.
• Ensure that all content is formatted and designed to adhere to UX principles and drive user engagement.
• Work with Communication for Partnership (C4P), the content team and marketing teams in PFP so that content creators understand UNICEF’s global editorial requirements.

DELIVERABLES: 

1. Well-designed, A/B-tested high-value campaigns and landing pages timely created, published, and managed.
2. All content created in accordance with UNICEF’s global editorial standards, the high-value marketing strategy, and audience insights, and designed to adhere to UX principles.
3. A joint editorial calendar between high-value fundraising teams in HQ, marketing and content teams, and the global digital team in GCA updated and managed.
4. Working with PFP teams, private sector partner webpages written and revised according to the new editorial approach for partner engagement and donor visibility. Site design optimized for engagement.
5. Working with Digital team, dashboards and other tracking mechanisms created for high-value campaign pages to establish benchmarks and provide comprehensive web traffic analysis.
6. Working with the Platforms team, integration across campaigns, key moment activations, and ongoing activities, to ensure cohesive digital journeys and UX.
7. The workflow prioritized and estimated, and the high-value fundraising development needs determined.
8. The interaction across user journeys on LinkedIn well-coordinated for targeted marketing.

Estimated Duration of the contract 

• 364 days

Reporting To: 

• Communication Specialist, Digital Strategy based in New York.

Working Place: 

• New York

To qualify as a champion for every child you will have… 

Education: 

• An advanced University degree in Marketing, Communications, Social Sciences, or Business is required.
• Alternatively, a first-level university degree in a relevant field combined with an additional 2 years of qualifying experience may be accepted in lieu of the advanced university degree.

Experience: 

• A minimum of 5 years of relevant professional experience in copywriting for marketing or advertising, ideally with experience working in a CMS, working on SEO/SEM, and writing and editing content in English.
• Demonstrated experience developing and operationalizing digital strategies based on engagement goals, audience analysis, and insights.
• Excellent attention to detail and project management skills.
• Senior stakeholder management experience with good written, verbal, and presentation skills required. Experience working with colleagues regionally or internationally is highly regarded.
• Prior strategy/management experience with a global organization, especially working on projects of similar scale, involving multiple users and groups, and with the ability to subsequently influence teams and change processes.
• Solutions-focused, with good time management and organizational skills. Proven ability to translate big-picture strategy and ideas into tangible plans, processes, and solutions.
• Knowledge of current best practices in digital communications and website UX is required.
• Demonstrated experience in managing marketing campaigns, including establishing supporter/user journeys is an asset.
• Demonstrated experience in the creation and adoption of supporter metrics and systems to measure performance-based marketing, including articulating effective CPA, ROAS, and ROI is an asset.
• Experience with marketing to high-value audiences is considered an asset.
• UN/UNICEF experience is an asset.

Language requirements: 

• Fluency in English (native level) is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) or a local language is an asset.

For every Child, you demonstrate… 

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values 

The UNICEF competencies required for this post are… 

• Demonstrates Self Awareness and Ethical Awareness (1)
• Works Collaboratively with others (1)
• Builds and Maintains Partnerships (1)
• Innovates and Embraces Change (1)
• Thinks and Acts Strategically (1)
• Drives to achieve impactful results (1)
• Manages ambiguity and complexity (1) are required.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here. 

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization. 

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

Remarks: 

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be cancelled. 

All selected candidates will undergo rigorous reference and background checks and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.