REQUEST FOR PROPOSALS FOR CONSULTANCY FOR THE DEVELOPMENT OF THE SOCIAL AND BEHAVIOUR CHANGE COMMUNICATION (SBCC) STRATEGY

BACKGROUND

The Young Women’s Christian Association (YWCA) of Kenya is a volunteer membership organization that exists to develop the leadership and collective power of women and girls to achieve social and economic empowerment, human rights, health, security, dignity, freedom, justice, peace and sustainable environment for all humanity. YWCA Kenya plays an important role in being the voice for the marginalized groups, and is progressive in addressing challenging issues affecting women and girls such as gender-based violence (GBV), economic empowerment barriers, sexual and reproductive health rights (SRHR) restrictions, prevalence of teenage pregnancies and child marriage, and pervasive gender inequality by advocating for women’s participation in decision-making processes and addressing systemic inequalities. Through its programs and advocacy efforts, YWCA strives to empower women and girls in Kenya to overcome these challenges and achieve social, economic, and political equality.

YWCA Kenya together with consortium partners; Centre for Rights Education and Awareness (CREAW) and Life-skills Promoters (LISP) are implementing the “USAID Elevate Voice Yake” intervention on SGBV and women rights. The overall objective is to amplify the voices and aspirations of adolescent girls and women to better exercise their right to dignified and meaningful life protected from SGBV through integrated action by communities, government, private sector and civil society initiatives across 3 counties of Kiambu, Kwale and Meru, by 2027.

The intervention has the following four outcomes:
1. Enhanced community actions that promote positive norms, values, attitudes and practices that prevent and respond to sexual and gender-based violence across 3 counties by 2027.
2. Strengthened voice, power and agency of women and adolescent girls across 3 counties to prevent, detect and respond to violence through mentorship, coaching and Life skills promotion across 3 counties by 2027.
3. Strengthened accountability systems and structures for the implementation of SGBV laws, and policies that protect women and adolescent girls across 3 counties by 2027.
4. Strengthened government, civil society, private sector structures across 3 counties that protect women and adolescent girls against exploitation and abuse by 2027.

PURPOSE OF CONSULTANCY
To develop a gender transformative Social and Behavior Change Communication (SBCC) strategy to be used by community; adolescent girls, young women, men, religious leaders, health workers, teachers and relevant government departments towards prevention and response to ending SGBV. The SBCC strategy will serve as the guiding document which defines the behavior change objectives, the barriers, the proposed strategies and specific interventions the project should undertake to achieve the change at individual, community and institutional level.

OVERALL OBJECTIVE
The overall objective of the assignment is to develop an SBCC strategy that will be used for advocacy by adolescents girls, young women and male champions in the dissemination of messages that will influence positive masculinities and community actions towards upholding positive norms, values, attitudes and practices that prevent and respond to Sexual and Gender Based Violence ( SGBV).

SPECIFIC OBJECTIVES
1. Develop a detailed SBCC plan.
2. Develop unique and targeted media messages tailored for online and offline campaigns at the individual, community, and institutional levels. These messages aim to promote transformation towards gender social norms, policy reforms, and improvements in legal frameworks.
3. Develop a comprehensive SBCC toolkit with educational and outreach materials such as testimonials.

SCOPE OF WORK
Under the supervision of the Deputy Chief of Party, the consultant will:
1. Conduct needs assessment ( to be done during the Co-creation forum) on existing social norms/ messages, gaps and best practices on SGBV in Kwale, Meru and Kiambu counties
2. Develop of culturally sensitive User-friendly campaign materials ( including digital assests) to foster social behavior change.
3. Work with the M&E team to put in place effective monitoring and evaluation framewrok to evaluate the effectiveness of SBCC strategies in behavior change.
4. Develop a community training manual on SBCC toolkit
5. Conduct a Pre-test of the developed SBCC strategy

DELIVERABLES
The following outputs are expected:
• Co- creation forum report on development of SBCC stragey and key messages for each of the project stakeholders including (but not limited to) adolescent girls, young women, male partners of AGYW, caregivers of AGYW, women powerholders, local traditional and religious leaders, community- and facility-based health providers, local policy makers
• Draft SBCC strategy
• Final SBCC strategy booklet ( user friendly)
• Train project staff/partners on the SBCC strategy.

REQUIREMENTS
• Individual or consulting firm.
• University degree (Master’s or higher) or an equivalent qualification with experience in social behavioral sciences and related activities.
• Familiarity with best practices in social and behavior change communications.
• Provide three (3) references of similar work done
• Provide a technical and financial proposal
• Advanced knowledge and experience in social and behavioral change programming, with a focus on gender, women’s rights, and SGBV; Proficiency in both written and spoken Kiswahili would be an added advantage.

TECHNICAL PROPOSAL FORMAT
• To be submitted PDF or MS Word
• The proposal should be submitted in the following format:

Section
Cover Page – 1 page
Table of content – 1 page
Introduction/ background of firm/lead consultant – 2 pages
Understanding the TOR – 2 pages
Methodology/ proposed approach/ Data collection – 3 pages
Workplan – 1 page