Retail Brand Manager, Lancôme

Retail Brand Manager, Lancôme

L’Oreal

Brussels, Belgium

Who am I?

As Retail Activation Manager you are responsible for the on- and offline retail activation and expression. You drive conversion by developing local content to activate the brand, with a differentiated approach per retailer and for launches as well as pillars. You are the voice of the brand in the country.

Furthermore you will:

• Lead the orchestration of marketing campaign at retailer level, following the brand plan;
• Observe and analyze competitor behavior and market trends and provide monthly input on brand level;
• Oversee total retailer strategy assuring consumer journey consistency;
• Develop and implement animation in stores podiums and special event areas, in line with guidelines;
• Build E-Retail strategy (including content and campaigns).

Your profile

You are a real entrepreneur and capable of capitalizing on the huge growth potential of the online and offline strategy for Lancôme, one of the largest luxury beauty brands in the market. You know how to manage stakeholders (internal and external) and you love to sell the proposition you’ve build, and you know how to negotiate about it.

• Have obtained a Master’s degree (preferably in Marketing or Business);
• Have at least 2 to 3 years fulltime working experience, preferably in a marketing position within FMCG or Luxe industry;
• You feel comfortable working in a brand environment, in both the online and offline environment;
• You are a pragmatic problem solver, are detail oriented and like to work independently;
• You like to be in the middle of the action and are a strong project manager;
• You are data minded and know how to turn data into action;
• Are fluent in English (verbal and written) and either Dutch and/or French.

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