Retention Marketing Executive

Job Overview

The Mass Market team’s mission is to inspire the UK public to financially support the IRC in order to help people impacted by conflict and disaster. The main purpose of this role is to deliver engaging campaigns across our cause-led and prize-led products to generate long-term sustainable growth maximise income from existing supporters and develop a supporter-centric fundraising model.

As the Retention Marketing Executive, you will play a key role in delivering marketing activity across both the standard and mid-level audiences across regular giving and cash products. You will be responsible for developing and deepening supporter relationships by delivering a wide range of activities, including developing supporter journeys, regular giving development, cash appeals, and any other activity that increases lifetime value for the charity.   

IRC Background

Over the past 90 years, the International Rescue Committee (IRC) has developed unparalleled expertise in responding to emergencies and helping uprooted communities to rebuild. Founded in 1933 at the request of Albert Einstein, the IRC offers lifesaving care and life-changing assistance to refugees forced to flee from war or disaster. The IRC is on the ground in more than 40 countries, providing emergency relief, relocating refugees and rebuilding lives in the wake of disaster. The IRC is committed to a culture of bold leadership, innovation in all aspects of our work, creative partnerships and, most crucially, accountability to those we serve. The IRC is a tireless advocate for the most vulnerable.

IRC-UK

IRC UK is part of the IRC global network, which has its headquarters in New York. Our team in the UK works to raise profile, deliver policy and practice change, and increase funding to help restore health, safety, education, economic wellbeing and power to people devastated by conflict and disaster. Since 2021, IRC UK has also provided integration services directly to refugees in England, a programme that is rapidly growing.

In Europe, the IRC also has offices in Berlin, Bonn, Brussels, Geneva and Stockholm.

Key accountabilities

Programme execution and development

• Deliver revenue-generating standard value and mid-level appeals, across direct mail, email and SMS ensuring all activity is designed and tailored to inspire and engage supporters
• Deliver upgrade, cross-sell and reactivation activity across multiple channels and products, including email, telemarketing and SMS
• Design and implement supporter journeys and cultivation communications across all segments and products, in order to increase loyalty and supporter lifetime value
• Work closely with designers, copywriters, content producers and agencies, producing accurate and inspiring briefs and providing regular feedback to ensure they’re delivering effective, supporter-centric communications
• Responsible for activity being produced on time and within budget, including liaising with mailing houses, telemarketing agencies and internal support teams to oversee their activities
• As needed, deliver emergency appeals, including as a member organisation of the Disasters Emergency Committee, acting quickly to enable our donors to understand rapidly changing crises across the world and financially support our emergency response
• Work closely with equivalent teams in other national markets (i.e. Germany, Sweden, US) and the Global Retention support team to ensure all engagement is coordinated, and where appropriate, synchronised

Budget management, planning and reporting

•  Accurately track and report on campaign income and expenditure, ensuring projects are delivered within budgeted expenditure
• Focus on maximising return on investment at all times, and make suggestions for contingency action as necessary to achieve budgeted income targets
• Feed into quarterly planning sessions, ensuring all work is aligned with UK Mass Markets strategic objectives
• Feed into a monitoring and reporting framework for retention activity, to track performance against KPI targets and strategic objectives

Insight, analysis and data management

•  Ensure all work undertaken is insight-driven
• Create detailed end-of-campaign reports to ensure all relevant information is documented and used to inform future activity
• Work closely with the data team in order to market to different audience segments and enable accurate targeting of tailored campaigns and appeals
•  Maintain an up-to-date knowledge of current GDPR data protection legislation and ensure all activity you manage is compliant

General

• Keep up to date with the sector developments in individual giving and digital fundraising to ensure IRC is at the forefront of fundraising developments.
•  Maintain an up-to-date knowledge of current legislation, best practice and industry standards and adhere to all relevant regulation including the Fundraising Regulator and ICO. Work to ensure all fundraising and marketing is ethical, effective and supporter-centric
• This post may involve some travel, overnight stays and very occasional working outside core office hours, e.g. during an emergency appeal
• Act as cover for other team members as needed and undertake any other additional tasks as requested by the Director of Mass Markets or the Senior Retention Marketing Manager

Person specification:

Skills, Knowledge and Qualifications:

• Driven and proactive with a solutions-based attitude
• Excellent verbal and written English and the ability to produce well-designed and high-quality fundraising copy and appeals
• Numerate with excellent data analysis and interpretation skills
• Commercial mindset, with the ability to balance both long-term and short-term activity and objectives
• Excellent organisational and prioritisation skills, especially the ability to manage a complex and varied workload
• Strong interpersonal skills, with the ability to influence and negotiate with stakeholders at all levels
•  Excellent IT skills including digital marketing tools such as email marketing software and website content management software as well as Microsoft packages (Word, Excel, PowerPoint and Outlook)

Experience:

• Experience and understanding of Individual Giving programmes, with a proven track record of successfully delivering retention activity across a variety of channels
• Understanding and experience of audience and donor segmentation and use of insights to drive campaign and programme performance
• Experience and understanding of creative process and relationship with brand identity through different channels and audiences
• Experience using a CRM system
• Experience of working in a fast-paced, high performing team
• Experience working for a centralised, international organisation (desirable)
• Experience of print management for direct mail campaigns (desirable)
•  

Language Skills: English (fluent).

This opportunity is open only to current IRC staff.

Candidates must have the right to work in the UK. 

The application deadline is 21^st Jan 2024. 

IRC UK strives to be an equal opportunities employer. IRC UK is committed to equality of opportunity and to non-discrimination for all  job  applicants  and  employees,  and  we  seek  to ensure  we  achieve diversity  in  our  workforce  regardless  of  gender,  race,  religious  beliefs, nationality, ethnic/national origin, sexual orientation, age, marital status or disability. 

IRC UK welcomes applications from all candidates, including underrepresented groups and refugees who have the right to work in the UK.  

IRC UK will ensure that individuals with disabilities are provided reasonable adjustments to participate in the job application and/or interview process, and for essential job functions if appointed to a role. Please contact us if you may need such adjustments.   

If you have any questions or need assistance with the online recruitment process, please contact the IRC UK HR team at [email protected]