RFP Conduct Qualitative Demand-side Survey in Cambodia

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Introduction

United Nations Capital Development Fund (UNCDF), the UN’s flagship catalytic blended financing platform, supports market development by enabling access to finance in high-risk environments through financial instruments, mechanisms, and advisory services. With a unique mandate, UNCDF blends and deploys grants, loans, and guarantees alongside related advisory support.

The National Bank of Cambodia is planning to conduct a third national representative financial inclusion survey to support its national financial inclusion strategy (NFIS) refresh. NFIS surveys including FinScope (2015), the Mobile Tracker (2021) or Findex (2011,2014,2017,2021) are a cornerstone of financial inclusion diagnostics and strategy, however survey data alone is often insufficient to capture the why behind observed patterns in financial access and usage particularly for underserved or last-mile segments such as low income populations, small scale women farmers or women micro-merchants.

UNCDF has implemented various qualitative research in addition to survey data across Bangladesh, Ethiopia, Myanmar, Senegal, and Tanzania, that demonstrated that women face deeply context-specific and gendered barriers rooted in social norms, restricted mobility, limited documentation, and ill-adapted product and policy design. A dedicated qualitative fieldwork component is therefore proposed to complement the broader NFIS survey diagnostic, enabling richer, human-centred insights that inform particularly the gender component and consumer protection pillars of the strategy — dimensions that a standard survey may not fully surface.

Objective:

The objective of this TOR is to implement the qualitative component including qualitative interviews to surface demand-side barriers and enablers to financial access and usage across specific customer segments, with a particular focus on gender dynamics, consumer protection and financial health including financial resilience (ability to cope with shocks). Using the power of mixed methods — combining this qualitative data with quantitative survey results the component is designed to:

   Understand the lived financial health experiences of underserved segments

  Identify structural and behavioural barriers preventing access to and usage of formal financial services to inform consumer protection

   Generate actionable insights for policy making around key pillars – gender, consumer protection of the NFIS

  Generate customer profiles, voices and perspectives complementary and in addition to the aggregate survey data


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UNCDF PROCUREMENT UNIT

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