RFP – Gender, age and child sensitivity training facilitation

 We are looking for a PR agency to assist us in the following areas:

1. Media Relations: Establish and maintain relationships with key media outlets to secure coverage in top-tier and industry-specific publications.
2. Brand Awareness: Develop and execute strategies to increase brand visibility and recognition among our target audience.
3. Crisis Management: Provide expert advice and strategies for managing any potential public relations crises.
4. Content Creation: Assist in creating high-quality content, including press releases, articles, and social media posts.
5. Event Management: Support in planning and executing successful events that align with our brand values and goals.

Scope of Work: We are particularly interested in agencies with experience in the development sector and a proven track record of delivering successful PR campaigns. Major tasks we envision include:

• Developing a comprehensive PR strategy tailored to our business objectives.
• Drafting and distributing press releases.
• Pitching story ideas to journalists and securing media coverage.
• Securing speaking opportunities and develop thought leadership.
• Monitoring and reporting on PR campaign effectiveness.

Requirements: Please provide us with the following information to help us in our decision-making process:

• An overview of your agency and its services.
• Case studies or examples of similar work you have done for other clients.
• Your approach to PR strategy and campaign execution.
• An estimated timeline and budget for a standard PR campaign.
• References from previous or current clients.