Sales and Marketing Data Liaison

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Sales and Marketing Data Liaison

About Standard Biocarbon: Standard Biocarbon is a pioneering biochar manufacturing company dedicated to producing high-quality, high-carbon biochar for a variety of critical applications. Our mission is to empower farmers, landscapers, and remediation companies with premium biochar, enabling them to achieve superior results, improving soil health while mitigating climate impacts. We are at an exciting growth phase, and we are seeking a passionate individual to join our team and help drive the adoption of our innovative biochar solutions. 

About the Role: We are seeking an initiative-taking individual who enjoys learning and is enthusiastic about our environmental mission. In this pivotal role we seek a detail oriented individual to optimize our sales and marketing processes through detailed management and continuous improvement of our CRM system, Pipedrive. You will function as a critical link between our sales and marketing efforts, ensuring data integrity, efficient workflows, and actionable insights that drive revenue growth. This position is ideal for someone interested in building a career in climate technology and sustainable industries. A successful candidate thrives in dynamic environments where their contributions directly impact business success. 

What You Will Do:

• CRM Administration and Optimization:
  • Be the primary administrator for Pipedrive, ensuring its optimal configuration and utilization.
  • Maintain and update CRM data, ensuring accuracy, completeness, and consistency to support sales and marketing efforts.
  • Develop and implement best practices for CRM usage, including lead management, pipeline stages, and reporting.
  • Troubleshoot and resolve CRM-related issues for the sales team/leadership.
• Sales & Marketing Enablement:
  • Support the sales team by developing and maintaining sales playbooks, process documentation, and training materials.
  • Collaborate with the marketing team to ensure seamless leads flow from marketing campaigns to the sales pipeline.
  • Assist in the creation and refinement of sales and marketing materials, ensuring they are easily accessible and up to date within the CRM or other shared platforms.
  • Assist sales team in preparing for conferences and other presentations.
  • Perform follow-up calls to prospective customers, manage customer retention program, prepare and send samples and literature to prospective customers.
• Data Analysis & Reporting:
  • Generate reports and dashboards from Pipedrive to provide insights into sales performance, pipeline health, and marketing effectiveness.
  • Identify trends, analyze key metrics, and recommend improvements to sales and marketing processes.
  • Assist CMO in developing and maintaining research files and dataroom.
  • Research and generate comparative product reviews, pricing analysis, market sizing studies etc.
• Process Improvement:
  • Continuously identify opportunities to streamline and automate revenue-generating processes.
  • Work cross-functionally to implement new tools and technologies that enhance efficiency and effectiveness.
  • Maintain (Asana) project management tool.
• Administrative Support:
  • Provide mixed administrative functions, including executive support as needed, to ensure smooth team operations.
  • Assist with scheduling, document preparation, and general tasks as needed.
• Revenue Operations Strategy:
  • Contribute to the development and implementation of revenue operations strategies that align with company goals.
  • Stay informed about industry’s best practices and emerging technologies in the Revenue Operations space.

What You Will Need:

• A bachelor’s degree in a relevant field such as Marketing, Business Administration, Environmental Sciences, Agricultural/Soil Science, Finance, or a related discipline.
• Proven experience with CRM administration and optimization, knowing Pipedrive a plus.
• Experience with project management software is a plus.
• Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
• Excellent organizational skills and attention to detail.
• Proficiency in Google and Microsoft Suite (Excel, Word, PowerPoint, Docs, etc.).
• Exceptional communication and people skills, with the ability to effectively collaborate with sales, marketing, and executive teams.
• Ability to work independently and be a team player, manage multiple priorities, and meet deadlines in a fast-paced environment.
• Possess a proactive and problem-solving mindset.

Bonus Points

• Experience in the agriculture, environmental, climate or renewable energy sectors.
• Familiarity with sales and marketing automation tools beyond CRM, including Artificial Intelligence.
• Prior experience in a start-up or growth-stage company.

Additional Information:

Standard Biocarbon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This role offers a competitive salary and benefits package, commensurate with experience and qualifications. The role is a hybrid position with weekly face to face meetings in Western Massachusetts. We strongly encourage candidates who are interested in building a career in climate and sustainable industries and are passionate about contributing to a greener future to apply.

 

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