Sales & Marketing Manager

• Assess the current healthcare infrastructure, including government and private facilities, in Rajasthan and across India.
• Identify key health indicators, demographics, and prevalent health issues in the target geographies.
• Analyze the competitive landscape and potential collaborators/partners in the healthcare sector.

• Evaluate the feasibility of establishing new clinics, considering factors such as demand, accessibility, regulatory requirements, and potential challenges.
• Explore opportunities for introducing innovative health services that address the specific healthcare needs of the local population.

• Propose a strategic plan for growth and diversification based on the findings of the feasibility study.
• Provide recommendations for the types of clinics and health services that would be most successful in each identified geography.

• Develop a detailed implementation plan outlining the steps and timelines for establishing new clinics and introducing innovative health services.
• Provide a budget estimate for the proposed activities.

• Understanding the healthcare-seeking behavior of local women, including preferences for healthcare services and channels for information consumption.
• Identifying emerging health trends that align with our organisational vision and mission.
• Identifying factors influencing healthcare decision-making among the target audience.

• Detailed audience profiling completed capturing consumer habits, attitudes and services interested in.

• Conducting in-depth research to identify potential markets and locations within specific geographies with high demand for healthcare services in India.
• Analysing market trends, demographics, competition, and regulatory factors to assess the viability and potential of new clinic ventures in targeted areas.
• Identifying gaps in the existing healthcare services landscape and propose innovative solutions to address these gaps.
• Evaluating healthcare trends, regulatory environment, and economic factors that may impact the success of new clinics.
• Identifying competitors in the healthcare industry within the target geographies. Competitors in the healthcare industry within the target geographies.
• Evaluating competitor strengths, weaknesses, opportunities, and threats to inform strategic decisionmaking;
• Reviewing legal, health and regulatory frameworks which could either constrain or support growth and expansion plans.

• Develop a detailed report including photos to evidence findings, mapping out market alternatives, including :

1. Provider types, services offered, price charged and packages available, provider cadre;
2. Reflections on branding, environment, confidentiality, client appeal and promotion/communication and client segments;
3. Reflections on what this tells us about services FRHSI should focus on, about our audience segments, how we should position our brand, how we should benchmark our pricing, anything else which the data highlights.

• Facilitate a workshop/brainstorming activity with FRHSI to identify and develop brand positioning, ideal location and potential service packages.

• Identifying and assessing potential opportunities for establishing new clinics based on gaps in healthcare services and unmet need in the local market.
• Engaging with key stakeholders, including local healthcare professionals, community leaders, and government officials, to build relationships and gather insights.
• Identifying and assessing opportunities for introduction of new services based on target segment health seeking behaviours, potential gaps in market, client’s capacity to pay.  
• Exploring partnerships or collaborations that can enhance the organization’s service offerings.
• Exploring opportunities for accreditation with PM-JAY.
• Exploring growth opportunities to leverage the contact centre.

• Complete SWOT analysis.
• Recommend a list of locations for the growth/expansion of FRHSI’s clinic network, with completed Business Case templates for each location.
• Completed Service Diversification Planning toolkit, services launch plan and pricing tool.

• Detailed operational plan outlining specific initiatives, timelines, and success metrics.

• Previous experience in the healthcare sector, either through employment or educational background, is highly valued. It provides context and understanding of the unique challenges and dynamics in the healthcare industry.
• Prior experience in market research, preferably in healthcare, is beneficial. This could include roles where the individual conducted market assessments, competitive analyses, or customer surveys.
• Strong experience in collecting, analyzing, and interpreting data is crucial. This includes experience with statistical analysis and data visualization tools.
• Experience in managing research projects from conception to completion, including budgeting and timeline management.
• Familiarity with healthcare regulations and compliance standards is an asset, as it ensures that the market research aligns with legal and ethical considerations in the healthcare sector.

• Familiarity with various research methodologies, including both qualitative and quantitative approaches, is crucial. This includes surveys, focus groups, interviews, and data analysis.
• Strong analytical skills are crucial for interpreting complex data and drawing meaningful conclusions from market research findings.
• Proficiency in statistical analysis tools and techniques is valuable for quantitative research, which is common in healthcare market analysis.
• Effective communication skills are essential for conveying research findings to both technical and non-technical stakeholders. This includes writing reports, creating presentations, and articulating insights clearly.
• A deep understanding of the healthcare industry, including regulatory frameworks, healthcare systems, and the latest trends, is essential for accurate and insightful market research.
• Proficiency in using market research tools, statistical software, and data visualization tools is often required.
• Experience working in collaboration with a wide range of stakeholders including operations, finance, and clinical services, ensuring alignment and buy-in from relevant parties to ensure smooth seamless execution of expansion plans.

1. A brief understanding of the assignment.
2. Company profile and experience in healthcare business development.
3. Details of the proposed methodology for the feasibility study.
4. Team qualifications and relevant experience.
5. A sample of a similar project successfully completed by the agency.
6. Proposed timeline and budget for the project.
7. Relevant certifications in market research, data analysis, or healthcare management.
8. Capability statement detailing – previous experience, brief CVs of team members, team that will work on this assignment and samples of work/portfolio (digital)
9. Expected time of delivery should be included in the proposal submissions. Further, deadlines for the drafts will be set in consultation with FRHS India staff.
10. Send indicative financial and business development proposal.

Foundation of Reproductive Health Services, located at B-37 Gulmohar Park, New Delhi 110049. Additionally, proposals can be sent via email to [email protected], with a deadline of 10 January 2024.