Segmentation Market Research

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Description

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This consultancy is being established to support the Audience & Market Insights (AMI) Unit, Division of Private Fundraising and Partnerships (PFP)with planning and delivering a multi-country Audience Segmentation program (its different components and associated research stages) for the benefit of PFP Individual Giving (IG).

Specific research projects:

• Support the project management and delivery of a multi-country Foundational Qualitative Research project.
• Support the set-up, country coordination, project management and delivery of a multi-country Charity category definition and measurement Quantitative Research piece.
• Support the procurement, set-up, country coordination, project management, delivery and deployment of a multi-country Donor Segmentation.

Scope of Work:

Project management of the set-up, delivery and deployment of a multi-country, multi-stage segmentation research programme in close collaboration with, among other stakeholders, HQ teams, Country teams and specialist market research agencies.

Foundational Qualitative Research:

• Develop and deliver an internal communications plan that coordinates IG, Audience and Market Insights (AMI), country teams and the research agency.
• Coordinate project meetings to ensure delivery of project outputs by stakeholders.
• Monitor the launch, delivery and completion of the fieldwork against timings and scope.
• Coordinate the scheduling and delivery of final project outputs with HQ and country teams.
• Use monthly reporting to ensure all stakeholders are aware of progress, issues and risks.
• Charity Category Definition and Measurement Quantitative Research
• Liaise with the appointed research agency to set the project up.
• Organize and coordinate input from the countries.
• Monitor the launch, delivery and completion of the fieldwork against timings.
• Lead on the initial analysis of collected data and implications.
• Organize and coordinate the presentation and communication of the findings to PFP teams and participating countries.

Donor Segmentation:

• Support AMI to run an effective procurement process to appoint an agency or agencies to ack as delivery partners for country segmentations.
• Organize and coordinate input from the countries and manage the ongoing coordination with countries that move to implement a donor segmentation.
• Support and coordinate the delivery of segmentation projects in up to 6 markets, ensuring lessons from the foundational qual and category definition are well used by markets, and monitoring is in place to ensure the appointed agency is providing a good service for markets.
• Develop and deliver an internal communications plan that coordinates IG, AMI, country teams and the research agency
• Work with stakeholders to deliver status reporting, ensuring issues, risks and progress are clear and acted upon when relevant.

To qualify as an advocate for every child you will have…  

Education:

• Advanced university degree (Master’s degree or higher) in Marketing, Market Research, Communications or any other related fields is required.
• Alternatively, a first level university degree with additional 2 years of experience in relevant fields may be accepted in lieu of an advanced university degree.

Experience:

• Minimum of 3 years of work experience in Market Research including consumer insights, across both qualitative and quantitative research methodologies.
• Solid experience in market research project management and coordination is required.
• Experience in working in complex multi-stakeholders and international context is a strong asset.
• Experience in consumer segmentation, ideally including CRM database component in the private sector is a strong asset.
• Experience in market research for a non-profit organization / UN organizations is desirable.

Language:

• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.

Source: https://jobs.unicef.org/cw/en-us/job/566910

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