Senior Associate Athletic Director for Strategic Communications & Brand Advancement

Details

Posted: 18-Feb-24

Location: Los Angeles, California

Salary: Open

Categories:

Staff/Administrative

Internal Number: REQ20142534

The University of Southern California (USC) is one of the worlds leading private research universities. An anchor institution in Los Angeles and a global center for arts, technology, and international business, USC is also one of the largest private employers in the City of Los Angeles. We are searching for exceptional individuals to help us fulfill our mission: developing individuals and society as a whole through the cultivation and enrichment of the human mind and spirit. As an employee of USC, you will be part of a world-class research university and a member of the Trojan Family, which is comprised of the faculty, students, and staff that make the university what it is.

World-renowned for its unparalleled combination of academic and athletic prowess, USC has a storied history of collegiate and Olympic success. The vision of the USC Department of Athletics is to be the most student-athlete centered athletics program in the country. USC Athletics is committed to serving and empowering its student-athletes by providing the support, resources, and environment for student-athletes to pursue a world-class education; engage in a meaningful and fulfilling college experience; transform into the best versions of themselves; compete for championships; and prepare to thrive after USC. A member of the Pac-12 Conference and Mountain Pacific Sports Federation, USC is proud to support nine men’s (baseball, basketball, football, golf, swimming and diving, tennis, track and field, volleyball, water polo) and 12 women’s (basketball, beach volleyball, cross country, golf, lacrosse, rowing, soccer, swimming and diving, tennis, track and field, volleyball, water polo) teams across 12 athletics venues.

Job Description:

USC Athletics is looking to hire a Senior Associate Athletic Director for Strategic Communications & Brand Advancement to join our staff and student community of 600+ individuals. This role is responsible for managing the overall content strategy, brand development, creative ideation and strategic communications efforts for all 21 varsity programs. This individual will advise the senior leadership team, including the Director of Athletics, on all communication and branding initiatives.

The Senior Associate Athletic Director for Strategic Communications & Brand Advancement will have oversight of all creative, digital and communication units in the department with direct management of the Assistant Athletic Director for Sports Brands & Communications, Chief Creative Officer and Director of Football Communications.

Reporting directly to the Deputy Athletic Director for External Relations/Chief of Staff, the Senior Associate Athletic Director for Strategic Communications & Brand Advancement will work in collaboration with all constituents on the External Relations teams, including but not limited to the Chief Marketing Officer and Chief Development Officer, as well as with the departments multimedia rights partner.

The Senior Associate Athletic Director for Strategic Communications and Brand Advancement will provide overall department strategy on strategic communications, content, digital platforms, creative video and design initiatives with the goal of elevating the University of Southern California Athletics brand and enhancing our ability for revenue generation through increased ticket sales, fan engagement and storytelling through the above channels. The individual will be tasked with overseeing overall strategies for the departments social media and digital channels to enhance brand awareness by implementing processes to capture analytics to create and make data-driven strategies and decisions. Additionally, the position will be the lead liaison with conference television networks on all storytelling and content initiatives.

The ideal candidate will possess management/supervisory experience, strong interpersonal skills and ability to work collaboratively. This individual should demonstrate a poised and professional manner, ability to work well with diverse types of individuals, ability to communicate clearly, diplomatically, and effectively, as well as be an analytical and critical thinker.

Knowledge of and experience working in higher education preferred. Understanding of the unique culture and needs of college athletes preferred.

This position serves a diverse student and staff population, must demonstrate a commitment to improving outcomes for historically under-served populations, and is expected to contribute to the programs diversity, inclusion, and equity efforts. USC Athletics is committed to increasing diversity in its staff and welcomes applications from persons of all backgrounds, ethnicities, races, genders, and sexual orientations.

This is an exempt position with work availability expected to include nights, weekends, and holidays.

Roles and responsibilities :

• Provide overall department strategy on strategic communications, content, digital platforms, creative video and design initiatives with the goal of elevating the University of Southern California Athletics brand and augmenting the departments ability for revenue generation through increased ticket sales, fan engagement and storytelling. Lead liaison with conference television networks on all storytelling and content initiatives,

• Provide oversight and leadership of all communications, creative, digital units in the department with direct management of the Assistant Athletic Director for Sports Brands & Communications, Chief Creative Officer and Director of Football Communications. Advise the senior leadership team, including the Director of Athletics, on all communication and branding initiatives.

• Develop digital/creative strategy for individual sports with department coaches and directors of operations on individualized team strategies, as well as all priorities related to the departments 21 programs and 600 student-athletes.

• Implement strategies to capture analytics to create and make data-driven strategies and decisions to enhance sales and revenue generation opportunities.

• Collaborate with the Chief Marketing Officer and Chief Development Officer, as well as with the departments multimedia rights partner.

• Provide outstanding customer service, as well as ensure the editorial team provides the highest level of customer service.

• Promotes an environment that fosters inclusive relationships and creates unbiased opportunities for contributions through ideas, words, and actions that uphold principles of the USC Code of Ethics.

• Performs other related duties as assigned or requested. The University reserves the right to add or change duties at any time.

• Compliance with the rules and regulations of the University, the NCAA, the Pac-12 Conference, the State of California and any other governing body is of paramount importance to the University. The overall responsibility of this position is for the successful operation of the program in full compliance with all such rules and regulations. As a condition of employment, the Employee shall be required to participate in rules education programs offered by the Department of Intercollegiate Athletics.

Qualifications:

• The ideal candidate will possess a bachelors degree and seven years of experience (ten years preferred). Combined experience/education as substitute for minimum education.

• Experience at a NCAA Division 1 athletic program and/or a professional sports organization or related field, in digital strategy, marketing, revenue generation, communications or a related field preferred.

Salary Range:

The annual base salary range for this position is $200,000-225,000. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidates work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.

To Apply:

All candidates must submit a resume with their application. Additional materials may be requested at a later date. All USC employees will undergo reference checking and background screening prior to hire.

USC is an equal opportunity, affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy.

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at (213) 821-8100, or by email at [email protected]. Inquiries will be treated as confidential to the extent permitted by law.

USC will consider for employment all qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring ordinance.

-The ideal candidate will possess a bachelors degree and seven years of experience (ten years preferred). Combined experience/education as substitute for minimum education.-Experience at a NCAA Division 1 athletic program and/or a professional sports organization or related field, in digital strategy, marketing, revenue generation, communications or a related field preferred.

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About University of Southern California (USC)
USC is the leading private research university in Los Angeles—a global center for arts, technology and international business. With more than 47,500 students, we are located primarily in Los Angeles but also in various US and global satellite locations.
As the largest private employer in Los Angeles, responsible for $8 billion annually in economic activity in the region, we offer the opportunity to work in a dynamic and diverse environment, in careers that span a broad spectrum of talents and skills across a variety of academic and professional schools and administrative units. As a USC employee and member of the Trojan Family—the faculty, staff, students, and alumni who make USC a great place to work—you will enjoy excellent benefits, including a variety of well-being programs designed to help individuals achieve work-life balance.
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