Senior Associate, Digital Communications

Position description

Grade: Senior Associate

Role: Senior Associate, Digital Communications

Location: This job is open to candidates living anywhere in India and Mexico. Please note that we currently do not have the infrastructure to support visa sponsorship and you must have the relevant right to live and work in your country of residence.

Reports to: Global Manager, Communications and Storytelling

Hours per week: 40 hours/week

Compensation: Salaries are benchmarked to the country of residence and mapped to years of experience. The salary range for candidates in India is ₹24,43,980 – ₹28,88,340 per annum. For information about salary bands in Mexico, please refer to the Salary and Benefits section below. Please note that to counter inequity, salaries at CPI are non-negotiable. 

Closing Date: Nov 6, 2024, 23:59 (11:59pm) Eastern Standard Time

About the Centre for Public Impact

At the Centre for Public Impact, we believe in the potential of government to bring about better outcomes for people. Yet, we have found that the systems, structures, and processes of government today are often not set up to respond to the complex challenges we face as a society. That’s why we have an emerging vision to reimagine government so that it works for everyone. 

A global not-for-profit organisation founded by the Boston Consulting Group, we work in partnership with governments, philanthropy, civil society and communities to challenge the status quo, shift mindsets, and bridge the gap between people and those in power. 

CPI currently operates in four regions of the world, all stewarding CPI’s mission in different geographies: Asia, Australia & Aotearoa New Zealand, Europe, and North America. We are all supported by our Global Hub team, who provide leadership and partnership in relation to finance and operations, people and culture, and communications to our regional teams at CPI.

Our Communications team works with colleagues across our regions and initiatives to promote our vision for government. We share stories from programmes as well as working to embed storytelling approaches in our projects. We publish across a range of channels, including our podcast, website, newsletter, and social media channels. 

Our Values

• Curiosity – We champion exploration and creativity.

• Courage – We are authentic and brave in our decisions and actions.

• Collaboration – We share power and work together.

• Empathy – We embrace others’ perspectives and experiences.

• Equity – We disrupt systemic barriers to shift power.

Role Overview

We are seeking a Senior Associate, Digital Communications, based in either India or Mexico, to join our global communications team and lead CPI’s digital communications strategy. In this role, you will be  CPI’s key digital communications expert, driving our digital efforts across multiple platforms. You will lead on developing, executing and optimising our digital campaigns. You will play a critical role in ensuring CPI’s online presence remains innovative, impactful, and effectively advances our work. You will report to a Global Manager of Communications and Storytelling based in the UK and will collaborate with teams across CPI to grow our digital footprint.

Key responsibilities 

• Digital strategy: Own CPI’s overall digital communication strategy to increase engagement and brand visibility, ensuring that our approach is informed by the latest digital communications trends and best practices.

• Social media strategy: Develop and implement strategies to grow CPI’s presence across key social media platforms (currently LinkedIn and X), focusing on increasing influence, engagement, and impact. Lead the planning, strategy, and analysis of social media campaigns.

• Website lead: Oversee the management of CPI’s website, ensuring it remains an effective and engaging platform for audiences. Manage the relationship with our website agency and work closely with internal teams to update and optimise web pages, improve functionality and ensure accessibility. Lead on technical improvements, including UX and integration with other digital platforms.

• Analytics lead: Manage the implementation and analysis of CPI’s social media, email marketing and website analytics. Regularly report on performance and make data-driven recommendations for improvement.

• Paid digital advertising lead: Design and manage CPI’s paid digital advertising efforts (Google Ads, LinkedIn, etc.), maximising ROI and expanding our reach. 

• Strategic email marketing lead: Design strategic email marketing campaigns to increase audience engagement, retention, and conversion.

• SEO strategy: Ensure CPI’s content is optimised for search engines to maximise reach and visibility,  staying up-to-date with the latest SEO best practices.

• Cross-platform digital integration: Ensure integration across website, social media, and email marketing for a consistent and impactful digital presence.

• Training & development: Act as a digital mentor within the organisation, offering training and guidance on best practices for web, SEO, social media, and digital content creation.

Qualifications

Skills and attributes 

Essential

• 5+ years of experience in digital communications and strategy, including website management, social media, and paid digital advertising.

• Experience with email marketing platforms such as Hubspot.

• Strong knowledge of web analytics (e.g., GA4) and experience using data to inform strategy and decision-making.

• Ability to edit HTML and knowledge of website content management systems (CMS).

• Demonstrated expertise in managing and growing social media channels, especially LinkedIn and X (formerly Twitter).

• Experience managing paid digital campaigns, including budgeting and ROI tracking.

• Experience managing and executing email marketing campaigns.

• Strong SEO skills, with proven experience in optimising websites and content.

• Ability to lead digital projects from concept to execution while balancing multiple priorities.

• Excellent written and verbal communication skills in English.

• Commitment to equity, inclusion, and working effectively across diverse teams and geographies.

Desirable

• Experience working with cross-functional teams to implement digital strategies.

• Written and/or spoken Spanish language communications.

To advance our purpose of reimagining government so that it works for everyone, CPI seeks to attract and support a diversity of backgrounds, experience, talent and thought. For this reason, we encourage applicants from all backgrounds to apply. This includes candidates who have previously found it hard to be considered for other positions on the basis of their qualifications, disabilities, personal background or life events. If you would like to apply for the position but see a barrier to joining us, please do apply and we will work with you to find a solution. You can also read our full Diversity Equity and Inclusion Policy here.

Application instructions

Salary, benefits, and how to apply 

At the Centre for Public Impact, we are committed to countering pay inequality and recently completed a global compensation benchmarking process to develop fully localised salary bands and ensure that we’re paying our staff fairly and well for the roles that they hold.  Therefore, salaries at CPI are non-negotiable. Our bands are benchmarked to our staff’s country of residence and the salary range for this role is ₹24,43,980 to ₹28,88,340 annually for candidates based in India. As you will notice, we currently do not have salary bands for Mexico. If you reside in Mexico and are successful in advancing in your candidacy, we want to be transparent that we may need to extend our hiring process timeline (possibly by a month or two) to allow CPI to expand our infrastructure further to support you. This means that we warmly welcome your application, and that our timelines will necessarily be more emergent (including the ability to provide transparent salary data for additional country contexts) with a delay in the start date based on the review of your application and the outcomes of the interview process.

Along with a generous salary package, CPI offers staff comprehensive benefits including  high-quality health plans for individuals;  pension contributions; dedicated professional development funds; a minimum 5 weeks paid leave policy; generous paid parental leave; and year-end organisation-wide closure. Depending on the candidate’s location, this position may require approximately 10% domestic and international travel.

We are using Applied in order to reduce bias in our hiring process and ensure that we are shortlisting candidates based on their skills and ideas. Please note that we do not ask for a cover letter and instead, this is the first round of the application which requires three paragraph-length answers. Your answers will be anonymized for review and your scores will determine if you’re invited to interview with us. Although we ask for your CV, it will not be looked at until after your application has been scored. 

We understand applicants may need to use AI tools as thought partners or for light assistance during the application process. However, we are looking for original work that reflects your unique perspective, skills and reflections borne out of lived experiences. Please do not submit content that is directly copied or heavily reliant on AI as these will be flagged and marked down. We use a system to help us ensure applications maintain authenticity, so any AI-generated content should be thoughtfully integrated rather than directly pasted. 

CPI is an equal opportunity employer. Applicants will not be discriminated against because of race, caste, colour, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

Please apply by Nov 6, 2024, 23:59 (11:59pm) Eastern Standard Time preferably earlier to avoid last minute tech glitches. The application portal closes automatically and we will not be able to re-open it.