Senior Brand Executive

Job title:

Senior Brand Executive

Company

Manchester Airports Group

Job description

About CAVU:
For airports, for partners, for people. We are CAVU.Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands – who together drive market leading passenger spend for airports across the world – we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow.From our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including Hangar, 1903 and Escape Lounges – our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.Our name is taken from the aviation, meteorology term, ‘Ceiling and Visibility Unlimited’, which designates the perfect flying condition.More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.Together, we can reach new heights. Together, we are CAVUAbout the role:The Senior Brand Executive will play a pivotal role in bringing our portfolio of B2B & B2C brands, as well as our Employer Brand, to life for our stakeholders – including clients, customers, partners, and employees. From international passenger experiences brands like Escape Lounges and 1903, to collaborating with the CAVU Business Development team to engage clients, this position will be hands-on, working closely with key stakeholders across the organisation to implement tangible initiatives that enhance brand awareness and engagement, ultimately driving commercial impact for the business.Key Responsibilities:

• Support the Brand Lead with driving the evolution of our brand portfolio delivering strategically led activation across all audience touchpoints (B2B and B2C)
• Execute the activations working with key stakeholders across the business, as well as external support, with a focus on the physical and digital journey within our passenger experience brand and touchpoints across the client life cycle
• Support with delivering activations to bring to life the EVP strategy across colleague and prospect activity
• Support on rolling-out of relevant brand partnerships and resulting activity
• Support on working with key stakeholders within the business to facilitate brand activity and presence
• Supporting to ensure our brands and their activations are correctly represented in the successful delivery of BD RFPs
• Support the creation of quantitative and qualitative research to help build the activation strategy, looking at local markets, industry trends and customer insight
• Support with measuring the impact of the initiatives against the agreed KPIs working with external agencies and measurement platforms
• Act as a guardian for all our brands to ensure consistency across all touchpoints

Key Skills:

• 2+ years’ experience in Brand roles (either in-house or agency)
• You’ll be a people person who puts people at the heart of everything – whether that’s our clients, customers or people
• Personable who loves connecting with stakeholders across the business
• An effective communicator with strong writing skills
• Can collaborate effectively within immediate team and key stakeholders but also self-motivated and can use own initiative to spot opportunities
• Experience within the hospitality sector or/and B2B sector is desirable but not a must
• Experience of delivering campaigns, projects or events
• Exeprience working with external partners

What’s in it for you?This is a great opportunity to join a team at the heart of CAVU’S journey and continue on your own personal development path. Our HQ is at Manchester Airport where we operate a Hybrid working pattern with the potential for occasional international travel with this position.The Perks:

• 25 Days Holiday, with the option to buy up to 10 more
• 10% Company Pension
• Annual Bonus Scheme
• 2 Weeks Work From Anywhere
• MediCash Programme
• On Site Gym
• A Host of Flexible Benefits & Discounts

ED&I at CAVU:
We are an equal opportunities employer. At CAVU we know that diverse teams are more likely to have greater innovation, creativity and understand of our customer needs. These are many of the things we are passionate about at CAVU.
Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If you’re reading this and perhaps don’t tick every skill then please still make yourself known to CAVU. We’d love to hear from you.We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance.

Expected salary

Location

London

Job date

Thu, 25 Jul 2024 02:37:36 GMT

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