Senior Communications Officer Campaigns and Social Media, GPE

GPE is seeking an experienced Senior Communications Officer, Campaigns and Social Media to join its team in Washington, DC. He/she will report to the Communications Lead in Paris, and help implement the GPE communications strategy in support of GPE’s goals and objectives.

Role and Responsibilities

The Senior Communications Officer, Campaigns and Social Media will lead GPE’s campaigns and social media strategies, ensuring that campaigns align with GPE’s broader communications objectives and help drive GPE’s mission forward. Reporting to the Communications team lead, the Senior Communications Officer will be responsible for:

Campaign Strategy and Leadership:

Develop and lead the execution of global communications campaigns, including managing strategy, stakeholder relationships, and team coordination.

• Manage relationships with external creative firms and partner organizations to ensure seamless delivery of campaign objectives.
• Help build and maintain relationships with media partners, donors, and influencers to expand GPE’s reach.
• Social Media Strategy Management:
• Oversee GPE’s social media strategy across multiple platforms, focusing on growing engagement and transitioning from reliance on ‘Twitter/X’ to other channels like Instagram, LinkedIn, Threads, and WhatsApp.
• Develop partnerships with major social networks to enhance GPE’s digital presence.
• Content Development and Brand Management:
• Lead the creation of multimedia content, including videos and digital assets, ensuring consistency with GPE’s brand guidelines.

Political and Strategic Messaging:

• Craft and refine messaging aimed at influencing political leaders, donors, and partner countries, ensuring alignment with GPE’s policy objectives and campaign goals.
• Position GPE leadership as thought leaders through strategic digital content and multimedia campaigns.

Contract and Vendor Management:

Lead the management of external vendors and consultants involved in campaign execution, ensuring high-quality deliverables aligned with GPE’s objectives.

Stakeholder Relations:

Build and maintain relationships with external stakeholders, including social media networks and global influencers, to amplify GPE’s messages and campaigns.

Team Leadership and Collaboration:

• Provide leadership and mentorship to junior team members, fostering collaboration across the communications, advocacy, and partnerships teams.

Reputation Management:

Monitor and manage GPE’s brand reputation through social media and digital channels, identifying and mitigating potential risks.

Public Policy Support:

• Provide strategic communications support for GPE’s public policy engagements, including media management and messaging for key events and advocacy efforts.

Selection Criteria

Education Experience:

• Bachelor’s degree with 10 years of relevant experience, or Master’s degree with 8 years of relevant experience.

Source: https://worldbankgroup.csod.com/ats/careersite/JobDetails.aspx?id=30067&site=1