Senior CRM/Marketing Operations Executive

Job title:

Senior CRM/Marketing Operations Executive

Company

Michael Page

Job description

An exciting opportunity for a seasoned Senior CRM/Marketing Operations Executive to join a well-established media and agency department, where you will be at the forefront of digital campaigns and customer relationship management.Marketing Automation & Campaign Development

• Collaborate with senior campaign managers to design and implement omnichannel marketing campaigns (email, chatbot, social).
• Streamline customer interactions and marketing workflows using advanced CRM and automation tools to enhance efficiency.
• Lead campaign reporting and performance analysis, providing actionable insights and innovative ideas for future campaigns.
• Work closely with the Data team to integrate data across platforms, optimizing its use in campaigns and reporting.

Data Management

• Support campaign managers in establishing reliable conversion tracking throughout the customer journey.
• Assist in database segmentation and the development and updating of detailed customer personas.
• Maintain a highly accurate and enriched lead database, partnering with the Marketing Operations team to ensure progress is monitored.
• Improve customer data acquisition and management through strategic A/B testing, research, and best practice methods.

Reporting & Analytics

• Analyze marketing performance and ROI across various channels.
• Oversee marketing data reporting using PowerBI, Salesforce Einstein, and Excel, regularly sharing KPI reports with stakeholders and offering actionable insights.
• Develop interactive dashboards to monitor marketing campaigns, event performance, customer behaviors, database health, and customer feedback.

Data Privacy

• Ensure that all marketing activities comply with data protocols.
• Implement new data privacy policies and regulations (e.g., GDPR).
• Collaborate with the Group Privacy Manager to establish best practices in data capture.

Fantastic opportunity for a Senior CRM/Marketing Operations Executive|To join one of the largest global events/exhibition company in the world.RequirementsKnowledge, Skills & Behaviors:

• Experience with marketing automation and CRM technology
• Highly organized with keen attention to detail
• Comfortable with data analysis and skilled in Excel
• Excellent verbal and written communication skills
• Passionate about uncovering insights through data analysis
• Strong logical thinking and problem-solving abilities
• Familiarity with data privacy regulations, such as GDPR
• Exceptional time management skills with the ability to prioritize tasks effectively
• Proven ability to quickly and independently learn new tools and software

Our client is a well-established organisation with over 2000 employees. Specialising in the media and agency sector, they have a strong presence in the industry with a commitment to innovation and excellence.Above average industry pay.An opportunity to work in a vibrant location in London.

• A supportive company culture that encourages personal and professional growth.
• A chance to work in a fast-paced media and agency industry.
• Exciting projects with opportunities for creative input.

Expected salary

£31500 per year

Location

London

Job date

Wed, 14 Aug 2024 04:34:38 GMT

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