The Senior Development Officer, Mid-Level Fundraising will work within the High Impact Philanthropy (HIP) team and collaborate with the Mass Market Fundraisingteam to cultivate, steward, andsolicit a portfolio of 500+assigned Mid-Level donors and high-capacity High Impact Mid-Level prospects across the U.S. This position will help review, build strategy, and monitorMid-Level versioning of Mass Market Direct Mail campaigns, assist with creating andmaintainingdonor journeys for each subset of Mid-Level donors, andassist with creating strategies for converting new donors directly to Mid-Level file.
Essential Responsibilities
DONOR RELATIONSHIP MANAGEMENT
Cultivate, solicit, and steward an assigned portfolio of donors giving $1,000-$10,000 per year.
Conduct ongoing, personalized outreach to assigned donors via phone, email, mail, texting, and in-person, with the goal of strengthening donor engagement with and commitment to the organization.
Assist the Mid-Level Team with stewardship, cultivation, and solicitation of unassigned Mid-Level donors (General Pool audience).
DONOR RETENTION
Partner with the Mid-Level Team to create strategic touchpoints to retain Mid-Level donors.
Work with the Director of Donor Advancement to create donor journeys and outreach plans to re-activate donors before they drop out of our communication stream.
Collaborate with the Director of Direct Marketing, Mass Market Sustainer Manager, Planned Giving Senior Manager, and High Impact Philanthropy team to maintain awareness of cross-selling activities and upgrade opportunities for the Mid-Level audience.
DONOR ACQUISITION
Collaborate with the Mass Market Direct Mail team on strategies to convert new donors to Mercy Corps directly to the Mid-Level giving threshold.
MASS MARKET DIRECT MAIL CAMPAIGN SUPPORT
Partner with the Director of Donor Advancement to represent the Mid-Level team in communications with the Mass Market Direct Mail team regarding the review and approval of Mid-Level versioning of Mass Market Direct Mail pieces.
Inform the Mid-Level team of the content and strategy of upcoming Mass Market Direct Mail pieces to ensure the Mid-Level team’s communication plan is coordinated with the timing and content of Mass Market Direct Mail pieces.
Monitor and assess Mass Market Direct Mail campaign performance for the Mid-Level audience and report results to the Mid-Level team.
SAFEGUARDING RESPONSIBILITIES
Actively learns about safeguarding and integrates it into their work, including safeguarding risks and mitigations related to their area of work.
Practices the values of Mercy Corps including respecting the dignity and well-being of participants and fellow team members.
Encourages openness and communication in their team; encourages team members to submit reports if they have any concerns using reporting mechanisms e.g., Integrity Hotline and other options.
Supervisory Responsibility
The Senior Development Officer, Mid-Level Fundraising position has no supervisory responsibilities.
Accountability
Reports Directly To:Director of Donor Advancement
Works Directly With: Mid-Level Development Officers, Director, Direct Marketing (Mass Market Fundraising), Direct Mail Manager (Mass Market Fundraising), Sustainer Manager (Mass Market Fundraising), Direct Mail Agency Partner (Mass Market Fundraising).
Accountability to Participants and Stakeholders
Mercy Corps team members are expected to support all efforts toward accountability, specifically to our program participants, community partners, other stakeholders, and to international standards guiding international relief and development work. We are committed to actively engaging communities as equal partners in the design, monitoring, and evaluation of our field projects.
Minimum Qualifications & Transferable Skills
Bachelor’s degree (or equivalent) and 4+ years of professional experience in client/customer/donor portfolio management and/or nonprofit development or fundraising, or related experience; experience with Mid-Level fundraising ($1,000-$10,000 per year) a plus.
Understanding and experience with direct marketing, including the tools and analytics that support database marketing.
Understanding and experience of monitoring Direct Mail campaign performance and metrics.
Excellent communication and interpersonal skills – both written and oral.
Proven track record of working in a forward-facing role and knowledge of customer service practices.
Strong organizational and time management skills, attention to detail and process, ability to record and track progress through CRM.
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