Bluetownonline
Job title:
Senior Digital Marketing Executive
Company
Bluetownonline
Job description
Job Title: Senior Digital Marketing Executive
Location: Hybrid with 3 days per week in the Vegetarian Express office – Unit 7a, Odhams Trading Estate, St Albans Road, Watford, WD24 7RY
Salary: Competitive
Job Type: Full Time, Permanent. 40 hours per week (08:30 to 17:00) with a 30-minute unpaid lunch break
About Us:
Vegetarian Express specialise in delivering plant-based ingredients, ideas and inspiration to chefs across the UK for eating out of home.
With the astronomical rise in popularity of plant-based, vegan, vegetarian and flexitarian diets, Vegetarian Express are uniquely placed in Foodservice to meet with this demand, and as such are rapidly growing and expanding.
Nationally they supply more than 4000 skilled chefs from customers such as Compass, Baxterstorey and Hilton, as well as a ton of independent operators. Vegetarian Express work with customers to create plant-based menus that are enticing, better for consumers health, the planet and commercially for businesses.
Vegetarian Express have also now launched an Ecommerce channel, delivering even more chef quality plant-based based ingredients to Chef’s and businesses across the UK.
Vegetarian Express are proud to be a certified B Corporation. This means they are part of a growing number of progressive businesses around the world that truly believe in the power of business to do good things and, more importantly, are doing something about it.
Main purpose of role:
The role of Senior Digital Marketing Executive will help manage our digital platforms and digital marketing activity. This role will report into our Head of Digital and be instrumental in helping us develop our digital channels and future digital growth.
Key Job Responsibilities:
- Support the Head of Digital with the Iteration of UX, UI Designs and user testing of new functionality to ensure we are developing optimised online customer journeys
- Collaborate with the Head of Digital and Marketing in the development of and management of all online marketing assets
- Be responsible for the digital marketing execution across multiple channels
- Proactively contribute to both plans and development programs for ecommerce and digital marketing
- Be responsible for updating and maintaining our online platforms delivering against our digital KPI’s in relation to site performance and sales
- Be responsible for all production tasks for email marketing via our ECRM tool, collaborating closely with marketing to ensure we are on plan and delivering standout comms to customers
- Support the Head of Digital with building out our data strategy, ensuring best practice methods for data capture and management, across the business
- Be the day-to-day support to the Head of Digital in the management of Digital Agencies and tasks across site development, paid marketing and SEO
- Coordinate with sales and customer service teams to gain understanding and alignment on operations and customer feedback
- Be responsible for the execution and sharing of all reporting and data analysis that’s associated with digital marketing execution
- Complete all new ecommerce campaign launch set ups and product updates, including merchandising tasks for optimised online journeys
Qualifications:
(Essential):
- A – Levels
(Desirable):
- Degree
- Google Certifications
- CIM (specialising in digital marketing)
Skills/Competencies:
(Essential):
- Excellent communication skills
- Ability to multitask, prioritise and meet deadlines
- Able to think logically, accurately and proactively
- Excellent judgment in identifying potential risks and opportunities
- Able to work at high pace
- Strong teamwork and collaboration skills
Experience /Knowledge:
(Essential):
- 2+ years minimum of Digital Marketing experience in a similar role
- CMS/ content editing knowledge
- Email Marketing/Platform management (e.g. Mailchimp)
- Copy writing
- Analytics
- Excel
(Desirable):
- Experience gained in a FMCG environment
- CRM knowledge
- Knowledge of HTML/CSS
- Experience and understanding of AB testing
- SEO practices
- Paid Marketing
Candidates with the relevant experience or job titles of; Marketing Analyst, Senior Marketing Officer, Digital Marketing Officer, Online Marketing, Digital Marketing Executive may also be considered for this role.
Expected salary
Location
Watford, Hertfordshire
Job date
Thu, 25 Jan 2024 07:03:49 GMT
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