Senior Director of Digital Engagement

The Senior Director of Digital Engagement serves as the Office
of University Advancement and Alumni Engagement’s point person for
online content, with the primary objective of creating and
implementing digital strategies to engage alumni and donors and
deepen their connection to UMass Boston. Working closely with
colleagues in the Advancement office as well as through active
discovery, the Senior Director will utilize social media, email,
and the web to enhance and further the connection UMass Boston
alumni have with their alma mater and each other. Reporting
directly to the Assistant Vice Chancellor for Alumni Engagement and
exercising a high degree of creativity, independence, and strategic
thinking, the incumbent will measurably increase alumni engagement
and participation through digital engagement. She/he also will work
with our colleges, schools, institutes, and centers to promote
communications that resonate with our alumni and friends.

Examples of Duties: 

• Under the supervision of the AVC for Alumni Engagement and
  working collaboratively with members of the alumni engagement,
  stewardship, annual fund, and leadership giving teams, this role
  develops and implements digital strategies that engage alumni and
  donors and strategizes and defines the intersection of
  communications on our existing digital platforms.
• Oversee the strategy, aggregation, creation, and implementation
  of unique content across the four UMass Boston Alumni social media
  accounts and “BEACONConnect”, posting content to engage and inform
  our alumni and donors and increase social media following.
• Establish relationships with alumni, friends, and members of
  university leadership and faculty, and share relevant news and
  updates from their social media accounts; directly respond to all
  user comments to social posts by posting and/or responding to
  commenters as appropriate; inform colleagues when alumni and donors
  post.
• Use social media marketing tools (currently Later) to schedule
  and track social posts; review key performance indicators to track
  progress and adjust strategy as needed; provide monthly engagement
  reports.
• Manage and update the alumni and advancement web sites working
  with university advancement colleagues to keep content on web pages
  fresh, engaging, user-friendly, and well-organized; keep abreast of
  new technologies and industry best practices and actively seek ways
  for the department’s online presence to be more effective by
  suggesting new features and integrating new tools.
• Analyze web site traffic, provide monthly reports, and as
  needed develop and implement strategies for driving new visitors to
  both the alumni and advancement web sites utilizing knowledge of
  SEO, keyword search, and Google analytics.
• Ensure accuracy, appropriate messaging and consistency of
  style, text and best practices across all UMass Boston alumni
  online platforms, including proofreading and editing text for style
  and accuracy, focusing on consistency, spelling and punctuation,
  and appropriate look and feel.
• Work with departments outside of Advancement to build emails,
  automations, and journeys using our email marketing platform
  (currently Salesforce Marketing Cloud); assist the Alumni
  Engagement and Annual Fund teams with emails and event registration
  pages as appropriate.
• Measure all email subscribers’ engagement by analyzing opens
  and clicks and create monthly reports.
• Perform other duties as assigned.

Qualifications: 

Bachelor’s degree in communications, English, Journalism,
Marketing or a closely related field, a minimum of five to seven
years of professional experience and demonstrated expertise on
social media, email marketing, and/or website management is
required. Fluency with social media sites, including but not
limited to Facebook, lnstagram, Linkedln, Twitter/X, and TikTok is
required. Professional experience working in an academic
environment is preferred as is experience with video production and
video editing software and graphic design including but not limited
to Final Cut Pro X, Adobe Premiere and Canva.

• Proficiency in using technology, such as desktop publishing and
  e-newsletter software.
• Knowledge and comfort with multimedia and technology.
• Ability to work effectively on a team.
• Ability to work under time pressures and meet specific
  deadlines.
• Ability to manage multiple projects with competing priorities
  simultaneously.
• Ability to coordinate and work with others to accomplish
  assigned tasks.
• Strong interpersonal skills, including capacity to respond to
  criticism.
• Strong writing and editing skills.
• Strong organizational and time-management skills.
• Strong oral and written communication skills.
• Strong problem-solving skills.
• Strong commitment to customer service.

Application Instructions: 

Please apply online with your resume, cover letter and list of
three professional references.

Review of candidates will begin following the application
closing date. 

Only Internal candidates in the Professional Staff
Bargaining Unit will be considered during the first 10 business
days of the posting.  All other candidates will be considered
after that period. 

Salary Ranges for the appropriate Pay Grade can be found
at the following link: 

Grade:34              

Salary
Ranges

This is an exempt union position.

All official salary offers must be approved by Human
Resources.

UMass Boston is committed to the full inclusion of all qualified
individuals. As part of this commitment, we will ensure that
persons with disabilities are provided reasonable
accommodations for the hiring process. If reasonable accommodation
is needed, please contact HRDirect@umb.edu or
617-287-5150.

 

The University of Massachusetts Boston provides equal
employment opportunities to all employees and applicants for
employment without regard to race, color, religion, gender, gender
identity or expression, age, sexual orientation, national origin,
ancestry, disability, military status, genetic information,
pregnancy or a pregnancy-related condition, or membership in any
other legally protected class. The University of Massachusetts
Boston complies with all applicable federal, state and local laws
governing nondiscrimination in employment in every location in
which the university operates. This policy applies to all terms and
conditions of employment.