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The Senior Director of Digital Engagement serves as the Office
of University Advancement and Alumni Engagement’s point person for
online content, with the primary objective of creating and
implementing digital strategies to engage alumni and donors and
deepen their connection to UMass Boston. Working closely with
colleagues in the Advancement office as well as through active
discovery, the Senior Director will utilize social media, email,
and the web to enhance and further the connection UMass Boston
alumni have with their alma mater and each other. Reporting
directly to the Assistant Vice Chancellor for Alumni Engagement and
exercising a high degree of creativity, independence, and strategic
thinking, the incumbent will measurably increase alumni engagement
and participation through digital engagement. She/he also will work
with our colleges, schools, institutes, and centers to promote
communications that resonate with our alumni and friends.
Examples of Duties:
Qualifications:
Bachelor’s degree in communications, English, Journalism,
Marketing or a closely related field, a minimum of five to seven
years of professional experience and demonstrated expertise on
social media, email marketing, and/or website management is
required. Fluency with social media sites, including but not
limited to Facebook, lnstagram, Linkedln, Twitter/X, and TikTok is
required. Professional experience working in an academic
environment is preferred as is experience with video production and
video editing software and graphic design including but not limited
to Final Cut Pro X, Adobe Premiere and Canva.
Application Instructions:
Please apply online with your resume, cover letter and list of
three professional references.
Review of candidates will begin following the application
closing date.
Only Internal candidates in the Professional Staff
Bargaining Unit will be considered during the first 10 business
days of the posting. All other candidates will be considered
after that period.
Salary Ranges for the appropriate Pay Grade can be found
at the following link:
Grade:34
This is an exempt union position.
All official salary offers must be approved by Human
Resources.
UMass Boston is committed to the full inclusion of all qualified
individuals. As part of this commitment, we will ensure that
persons with disabilities are provided reasonable
accommodations for the hiring process. If reasonable accommodation
is needed, please contact HRDirect@umb.edu or
617-287-5150.
The University of Massachusetts Boston provides equal
employment opportunities to all employees and applicants for
employment without regard to race, color, religion, gender, gender
identity or expression, age, sexual orientation, national origin,
ancestry, disability, military status, genetic information,
pregnancy or a pregnancy-related condition, or membership in any
other legally protected class. The University of Massachusetts
Boston complies with all applicable federal, state and local laws
governing nondiscrimination in employment in every location in
which the university operates. This policy applies to all terms and
conditions of employment.
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