JOB DESCRIPTION

About Audubon

The National Audubon Society is a leading nonprofit conservation organization with 120 years of science-based, community-driven impact, dedicated to protecting birds and the places they need, today and tomorrow. Birds are powerful indicators of our planet’s health, acting as sentinels that warn us of environmental change and inspire action. Audubon works across the Western Hemisphere, driven by the understanding that what is good for birds is good for the planet. Through a collaborative, bipartisan approach across habitats, borders, and the political spectrum, Audubon drives meaningful and lasting conservation outcomes. With 800 staff and over 1.9 million supporters, Audubon is a dynamic and ever-growing force committed to ensuring a better planet for both birds and people for generations to come. Learn more at www.audubon.org and on Facebook, Twitter and Instagram @audubonsociety.

Position Summary:

Reporting to the Senior Director, Brand Marketing in the National Audubon Society’s Communications and Marketing division, the Senior Manager, Brand Marketing will play a dynamic role within Audubon’s Brand Marketing team. They will be responsible for formulating and developing goals, objectives, and tactics that support the Brand Marketing team’s strategic vision through unique programs and campaigns that contribute to Audubon’s mission, strategic plan, and overall objectives.

The Senior Manager, Brand Marketing will also play a role in conceptual, design, production, relationship building, and project management work encompassing a variety of multi-channel marketing strategies. The Senior Manager, Brand Marketing will be charged with training, monitoring, and enforcing brand usage guidelines both within the internal Audubon network and among external partners. They will work to create a positive brand experience through brand activation platforms, audience engagement, new business and partner acquisition, and business / partner / member retention, all the while protecting and growing Audubon”s brand equity to improve visibility, reach, and relevance, enhance Audubon’s brand image and identity, and generate revenue.

This role is hybrid out of our New York, NY office.

Compensation:

$115,000 – $129,000 / year

Additional Job Description

Essential Functions

• Manages Audubon’s Brand Marketing efforts to enhance brand image, increase visibility, reach, and relevance, and drive revenue.
• Conceptualizes, plans, and executes multi-channel campaigns which include integration of email, online, retail, social, public relations, events, advertising, merchandising, and other unique activations.
• Embraces Audubon’s commitment to EDIB by tangibly integrating EDIB into all key areas of their work, taking an inclusive approach that advocates for the protection of both people and the planet at large by recognizing and addressing the interconnectedness of social and environmental issues.
• Ensures proper and consistent embodiment of the Audubon brand’s identity and reach to audiences, elevating the Brand Marketing team’s strategic vision and contributing to Audubon’s core mission.
• Develops and implements creative briefs and marketing calendars, working across many Audubon business units (legal, finance, development, conservation, etc.) and external brand partners and vendors, to execute key deliverables and meet predetermined KPIs.
• Aggregates key campaign metrics and compares against KPIs such as impressions, lead gen, engagement, conversion, and revenue. Compiles extensive reports and post-campaign analysis to share and align on within core team and to inform reporting up and out around our work and wins.
• Regularly conducts, synthesizes, and reports on brand, industry, and market research, monitoring brand health KPIs such as awareness, buzz, and favorability.
• Delivers high-touch relationship management with external partners (licensing, cause marketing, corporate, and brand partners) and internal cross-functional teams.
• Develops and manages brand related content and designs in external marketing programs and brand activation platforms.
• Project manages events and activations including logistics, production, promotion and post-program reporting.
• Creates and delivers pitch documents and presentations to drive new business development.
• Manages new business development, including new brand partners, brand extensions, product launches, and retailer expansion.
• Manages all aspects of licensee onboarding and renewals, working closely with legal on contract negotiations, executing deals, and seeing through deliverables.
• Advises Audubon entities including state offices, centers, and chapters who desire to undertake market driven, strategic partnership efforts.
• Plays a leadership role in team workflow and process innovation, implementing new and effective strategies, processes, and approaches that have been aligned on.
• Maintains and fosters culture of safety.
• Other job-related duties as assigned.

Qualifications and Experience:

• Bachelor’s degree or equivalent experience in marketing, business administration, communications, public relations, or a related field.
• At least 8 years of experience in a brand marketing or brand partnerships type role. An equivalent combination of education and work experience will also be considered.
• Passion for intersectional / interdisciplinary environmentalism and social justice issues, birds, wildlife, nature, and storytelling. Non-profit and/or environmental conservation experience a plus.
• Demonstrated experience in elevating voices, ideas, needs, and concerns of communities of color and other people historically marginalized in the U.S. and the conservation movement.
• Commitment to Audubon’s role as an evidence-based conservation organization that works across the political spectrum to carry out our mission through science, political advocacy, education, and on-the ground conservation.
• Proven experience developing and executing a high-level brand marketing strategy with successful project management and time management skills.
• Vast experience applying and designing social platform experiences (Facebook, Instagram, Twitter, TikTok, YouTube, etc.) and offline branding strategies and approaches (print, direct mail).
• Proficient with Microsoft Office (Word, Excel, PowerPoint, etc).
• Experience using Canva and project management tools such as Asana and Basecamp preferred.
• Strong writing skills including the ability to harness style, tone, and voice to reach target audiences and tailor messages in a manner that relates and resonates with the audience at hand.
• Excellent verbal communication skills, with a proven ability to effectively communicate within various groups and contexts, including relaying clear and concise information to collaborating teammates and to external partners and vendors.
• Ability to distill various research and analyses of the brand marketing programs and the market environment into clear, accessible presentations and reports for various stakeholders.
• Fluency in reading and writing Spanish is a plus.
• Commitment to Audubon’s organizational values of care, collaboration, change, integrity, impact, and innovation.
• Experience fostering inclusive and collaborative work environments is valued.

This position is represented by the Communication Workers of America (CWA).

National Audubon Society Competencies: This role will also be accountable to apply and develop the following competencies.

Fostering Relationships: Build trust, mutual respect, and understanding through regular and genuine interactions while promoting a positive and inclusive environment.

Analytical Thinking: Recognize and value diverse perspectives and experiences in data analysis to foster a more comprehensive and equitable approach to problem-solving.

Creativity and Innovation: Leverage creativity and imagination to generate new insights and solutions while embracing diverse ideas and approaches that foster innovation.

Facilitating Change: Work with others to explore innovative approaches to problem-solving while promoting inclusivity, equity, accessibility, and belonging in the change process.

Team Leadership: Communicate vision and engage others or the team to solve problems while valuing diverse perspectives and fostering inclusivity.

EEO Statement

We are an equal opportunity employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic outlined by federal, state, or local laws. We are committed to providing an inclusive and accessible hiring process for all candidates.

Accessibility Statement

The National Audubon Society endeavors to keep our careers site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [email protected]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.