Supporters around the globe power Oceana’s campaigns to protect
and restore the world’s oceans.
The senior manager of direct response fundraising oversees the
day-to-day operations of Oceana’s direct response fundraising
efforts, raising critical funds from new and existing donors, and
utilizing a multi-channel approach to online and offline donors.
This new position oversees a donor stewardship specialist, and
together, they work to expand the organization’s outreach and
retention of low-dollar and mid-level donors. This includes
day-to-day management and coordination of all channels, including
email, SMS, direct mail, advertising, telemarketing, and monthly
giving.
The senior manager of direct response fundraising manages
digital and offline renewal, upgrade, reactivation, and stewardship
fundraising campaigns aimed at securing and retaining one-time and
monthly donors. This includes overseeing the management of the
creative and copy approval processes and interdepartmental
relations.
The senior manager of direct response fundraising reports to
Oceana’s director of digital marketing, and works closely across
the organization, including with the development, accounting, IT,
policy, and global marketing and communications teams.
Principal Duties and
Responsibilities
Essential functions:
- Manage day-to-day operations of the direct response program,
serve as the primary liaison to the agency of record, and ensure
all time and budget considerations are met - Develop and implement strategies and plans for the direct
response program that maximize revenue and return on
investment - Manage the financial operations of the direct response program,
including monitoring revenue and expenses throughout the year,
providing monthly and yearly projections, and analyzing and
reporting on key performance indicators - Prioritize increasing monthly donors and retaining one-time
donors - Lead planning for dedicated fundraising campaigns, including
membership drives, Giving Tuesday, and end-of-year - Create and implement email and SMS strategies to thank,
upgrade, and reactivate existing and lapsed donors - Create and implement a mid-level giving program to grow current
donors, including stewardship activities such as
mailings - Oversee Oceana’s monthly donor program, The Tide, including
efforts to upgrade, renew, and reactivate monthly donors - Oversee vendors to rollout advertising, telemarketing, and
direct mail outreach to current and prospective donors - Manage donor stewardship specialist to ensure donors receive
excellent care, including acknowledgments to offline donors,
outreach to lapsed one-time and monthly donors, membership services
requests, external fundraising sites (peer to peer and workplace
giving), direct mail production, and implementation of mid-level
giving program - Drive the strategy and execution of offline stewardship
touchpoints with support from the donor stewardship specialist,
including but not limited to impact reports, thank you postcards,
back-end premiums, and holiday/birthday/anniversary cards - Work closely with the development team surrounding mid-level
and major giving to ensure we are implementing strategies to move
more donors up the fundraising ladder - Work closely with other members of the digital marketing team
as it relates to fundraising efforts across social media, list
acquisition, the online store, etc. - Work closely with Oceana’s data systems team to maximize the
segmentation and data selection strategies - Review, and where needed update, automated acknowledgements to
donors - Seek new opportunities and responsibilities to continue to grow
the program - Other duties as needed
Job Requirements
Education and experience:
- Bachelor’s degree or equivalent experience
- At least five years of professional experience in non-profit
direct response fundraising - Two years of management experience
- Successful fundraising track record
- Passion for Oceana’s mission
Skills and knowledge:
- Entrepreneurial and driven, with a previous track record in
growth and retention campaign management of both digital and
“traditional” offline donors - Experience with overseeing fundraising campaigns and monthly
giving programs - Excellent project management skills and preferred experience
with project management tools - Previous vendor management experience essential
- Demonstrated experience with budgeting, forecasting, and
performance analysis - Experience using CRM systems, digital fundraising tools, and
reporting software such as Salesforce, Engaging Networks, and
Google Analytics - Strong analytical skills
- Exceptional management skills with proven ability to lead and
grow staff - Goal driven with ability to create and measure quantifiable
strategic outcomes - Superb writing, editing, and verbal communication adaptable to
a variety of audiences - Proven leader with the ability to jump in and take
charge - Ability to work collaboratively with staff across the
organization - Must be creative and strategic, with the ability to balance
long-term goals and day-to-day demands - Ability to meet strict deadlines, work under pressure, juggle
multiple projects, and adapt to a fast-changing environment - Ability to think independently and problem solve, both within
the team environment and independently - Superior attention to detail and strong organizational
skills - Strong desire to achieve program and professional
growth - Other duties as described
Required Competencies
- Action Oriented: Makes things happen.
Takes on new opportunities and tough challenges with a sense of
urgency, high energy, and enthusiasm. - Instills Trust: Is able to gain the
confidence and trust of others by demonstrating honesty and
authenticity, acting with integrity, being consistent and
credible. - Ensures Accountability: Follows through
on commitments and makes sure others do the same. Has a reputation
of taking ownership and responsibility for decisions, actions, and
failures. - Strategic Mindset: Can see the big
picture and move into the future with clear intentions and
purposeful actions. Acts today in a way that leads to achieving
future objectives. - Plans & Aligns: Skilled at
creating plans that
are aligned with Oceana’s priorities and that
enable individuals and teams to get organized, remain focused, and
proceed with confidence. - Drives Engagement: Creates a climate
where people are motivated to do their best to help the
organization achieve its objectives. Is able to make each person
feel his/her contributions are important. - Effective Communication manner. Actively
listens, checks for understanding and adjusts content and style to
meet the needs of different
stakeholders: Understands the value
of effective communication. Can deliver messages in a
clear, compelling and concise. - Business Insight: Brings a deep knowledge
of their functional discipline and is skilled at scanning the
external landscape for trends and potential
opportunities. - Manages Complexity: Is able to gather
data, analyze situations, and uncover root causes to problems. Can
distinguish between what’s relevant and what’s not and to evaluate
the pros and cons of potential solutions. - Drives Results: Is skilled at
communicating a vision, setting priorities, developing and
executing plans that achieve desired outcomes. Has an overall
achievement mindset, a bias for action, and eagerness to take
initiative.
Oceana values a diverse workforce and welcomes
people different from each other in many ways, including
characteristics such as race, gender, sexual orientation, religion,
ethnicity, and national origin. Oceana considers all qualified
candidates and seeks to recruit from a diverse candidate pool.
Note: Oceana
requires all employees to provide proof of vaccination against
Covid. Accommodation for new hires who have disabilities that make
the vaccine medically inadvisable or those who have a sincere
religious belief that the vaccine is impermissible may contact
humanresources@oceana.org. Accommodation will be provided only as
required by applicable law.
Oceana’s US offices have operated on a hybrid schedule and staff
have been required to work from their assigned office on Tuesday,
Wednesday, and Thursday. With agreement between the employee and
their supervisor, the employee may work from home Monday and
Friday. Oceana continually evaluates safety protocols and updates
our practices on an ongoing basis based on the CDC community level
color coding system of green, yellow and red.